Do men really want to see 'macho men' in ads?
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Do men really want to see 'macho men' in ads?

Seattle : WA : USA | Aug 02, 2012 at 6:35 AM PDT
Source: Indian Express
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A marketing expert from the University of Illinois found that men react with scepticism, avoidance and indifference which are negative responses while some men who see advertising as a motivational tool responded positively with enhancement, striving and chasing. FULL ARTICLE AT Indian Express
 
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