August 02, 2012
A' Award and Competitions are happy to share that the project Kraft Foods Europe – The Wire by Creative Directors and Designers: Taxi Studio and Project Partners: Proximity has been acknowledged with the famous Silver A' Design Award in Graphics and Advertising Design Category chosen as one of the winners by the international awarding commission of the A' Design Awards & Competitions within numerous submissions.
About Kraft Foods Europe – The Wire
Taxi Studio, the lead designer of the awarded work Kraft Foods Europe – The Wire explains “KFE marketers were stuck in a rut, reinventing the wheel with insights, competitive intelligence, creative – due to a lack of sharing ideas/knowledge across the business. Brief: Brand a “social networking” style, knowledge sharing platform for KFE's 600+ marketers and captivate their imaginations...Reminding KFE's marketers to plug in, share and reapply – breaking down conventional silos. For the launch of “The Wire" platform, we uncovered a witty and genuine brand insight about KFE's marketers... they're obsessive about their jobs!” Learn more: http://www.adesignaward.com/design.php?ID=25438
The Silver A' Design Award
The Silver A' Design Award is a prestigious award given to top 5% percentile designs that has exhibited an exemplary level of perfection in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.
About A' Design Award and Competitions
A'Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit: http://www.whatisadesignaward.com
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/8/prweb9762924.htm