Apple, Without Steve Jobs, Loses Marketing Touch: New 'Genius' Ads For Mac Lack Style, Substance [VIDEOS]
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Apple, Without Steve Jobs, Loses Marketing Touch: New 'Genius' Ads For Mac Lack Style, Substance [VIDEOS]

New York City : NY : USA | Jul 30, 2012 at 4:01 PM PDT
Source: International Business Times
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Even when Apple didn't create "insanely great" products, the one thing Apple could always do was create compelling and clever advertisements. Since Steve Jobs first reached out to Lee Clow, the creative director at Chiat/Day, Apple's advertisements have always reflected the company's... FULL ARTICLE AT International Business Times
 
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