July 29, 2012
Online business has become big business, and research (Roy Morgan, December 2011) has revealed that more women than ever are using the internet to get the information they need and the goods and services they want. In a recent interview, Australian author and online marketing mentor for women, Fiona Lewis, identified this as an ideal market for her students to target.
In her 2011 book, ‘Mumpreneurs Online: Exposed’, Ms Lewis revealed some of the many ways in which women, particularly stay at home mums, were creating online businesses that allowed them the work/life balance they needed. Such was the response that she established a membership site “Mentoring Mums Online” to help more women embrace the opportunities that online business delivers.
Identifying a needy niche and a target market to whom they can relate is one of the core teachings of Ms Lewis.
The Roy Morgan study, revealed that 8.30 million women, across all ages, go online each month...We know that they don’t want to be patronised, nor are they easy prey to unscrupulous or unethical pitches, products and advertising,” she said. “They have expanded their social networks more than any generation before them, and are reconnecting with school friends, relatives and acquaintances all around the world. The value of their word of mouth referrals is immense.”
Through Mentoring Mums Online, Fiona Lewis provides up to the minute marketing and strategic execution advice to her students. More information is available at.....
About Fiona Lewis
Fiona Lewis is an Australian mother of three, who, even as a school teacher, found that balancing the demands of a young family with that of a profession to be a challenge. When a family tragedy placed even more importance on her earning ability, she knew that something had to change, dramatically.
As a lover of technology, Ms Lewis combined this passion with high level training from proven online business specialists, to create her own successful digital marketing consultancy...With the support and input from both fellow members and niche experts, topics that encompass Management to Mindset and Gadgets to Google are explored.
Membership includes a 12 module ‘fast start’ program for beginners.
Fiona Lewis reveals more about Mentoring Mums Online at http://www.mumpreneursonline.com/
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9733068.htm