July 28, 2012
Rothem Group, the top diamond distributer and manufacturer, announces the launch of new loose diamond search engine on its international sales websites. The news follows the recent incorporation of HD Video imaging to the sites and continues Rothem Group’s hi-tech contributions to the world of diamonds.
Erez Rothem, CEO and company spokesperson for the Rothem Group, made the announcement and shared how the company’s easy-to-use search engine allows customers and dealers to conduct their own customized searches for loose diamonds.
“Before now in the world of loose stones, most searches for diamonds were conducted by professional dealers; they would search on behalf of clients according to their budgets and requirements. However, those searches completely limited the client’s exposure to the diamonds. Our new search engine brings the Rothem Group’s entire stock direct to the private customer and dealer alike. This will give everyone the opportunity to find the perfect stone themselves, from the privacy of their computer screens and without having to travel internationally to do so.”
Mr. Rothem further explained Rothem Group’s motivations in devising this new technology for customer use.
“We want to give our clients a pleasant experience when it comes to shopping for such a precious item. We understand that diamonds are extremely important purchases for customers and believe that our search engine will facilitate viewing of a wide range of prices and loose stones to consider before finalizing on a setting and a stone.”
The specially designed search engine selects stones according to a customer’s bespoke criteria. Through simple movement of the search bars and selection of options such as color, cut, clarity, carat weight, etc., customers can instantly view results. Through the simultaneous use of Rothem Group’s HD Video innovation, magnified stones can be inspected as if looking in a loupe. A scan of each stone’s certificate can also be seen.
Mr. Rothem concluded by reinforcing the company’s commitment to revolutionizing the way the world is exposed to diamonds.
“This is just the beginning for us. We invite customers and dealers to visit our websites to see what the Rothem Group will come up with next.”
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9737724.htm