July 19, 2012
Waypoint Homes, a pioneer in the REO to rental industry, is now actively offering homes for rent in Phoenix along with its trademarked Lease Plus Rewards program. Waypoint, which recently adopted the tagline “Reinventing Renting,” owns more than 1,800 homes in California and expanded its fast growing business model to Phoenix in May.
“Phoenix is a great market for us and we’re excited to build our team. We believe our commitment to offering newly renovated, professionally-managed single family rentals will find an interested audience in Phoenix,” said Brad Chelton, regional director.
With Lease Plus Rewards, residents sign a two-year lease on a newly renovated home. They qualify for the program by completing a personalized Financial Fitness consultation and during the course of the lease they earn points for paying their rent on time, maintaining their home, and completing additional financial education seminars. At the end of the lease term, they can convert their “Waypoints” toward the purchase of any home in a market where Waypoint does business, exchange the value in cash or choose from a variety of different upgrades to their home provided they are current on their rent.
Doug Brien, co-founder and managing director and a former place kicker for the San Francisco 49ers, believes that the innovative program will infuse communities with the same sense of pride and enthusiasm that comes from being a homeowner. “The problem with the traditional rental model is that residents are less likely to feel invested in their communities,” says Brien. “Our approach makes renting a rewarding experience, and offers a path to homeownership for those residents who want one.” With Lease Plus Rewards, Waypoint residents earn “Waypoints” that they can use to buy a home, which helps revitalize neighborhoods. For those who don’t want to or aren’t ready to buy, the lease structure provides other rewards designed to facilitate a longer term lease, which also helps encourage community stability. “We’re committed to offering a high-quality, professionally managed experience to our residents,” Brien added.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9715130.htm