Many small business owners are beginning to understand the growing importance of a strong online presence to attract consumers. July 17, 2012
Many who are active in e-commerce, web design or public relations are all familiar with search engine optimization, or SEO. It is a buzz-worthy term that encapsulates the way web content is translated into powerful search results. While many small business owners may understand that having keywords in the right place can increase web traffic, so may not know where to begin. A new article from The Washington Post strips away the heavy details of SEO, and starts at its foundation – assessing the SEO strength of existing web content. Telefonkatalogen.biz is a Norwegian company that specializes in helping companies establish strong online presences through SEO, web design and other search engine placement strategies. The company believes that for a person to make the most out of the Internet, they must first learn to audit their own company’s strengths and weaknesses.
The vast versatility of the Internet proves that no two websites are exactly alike, and the many factors that go into making a company web site could be part of the reason the business receives low traffic results. As the article indicates, it may be in part due to irrelevant titles, poor web design elements or an overpowering social media presence. While a website may seem functional and informative when you visit it directly, popular search engines, such as Google, may interpret it differently. Telefonkatalogen.biz notes that many small business owners are not aware of the smaller elements that Google uses to interpret web content to decide on search result rankings. It is for this reason that the article suggests performing an SEO audit.
In the article, the author suggests many ways for a small business owner to assess SEO strength. For many, it begins with conducting a simple web search for the brand name without any preexisting personalization elements; in other words, to see the website as any other consumer would see it when they search for it. Some may doubt the power that a search engine has over business success, but as Telefonkatalogen.biz states, “SEO is an important part of most companies marketing strategy for the simple fact that most people use search engines to gather information.”
While some may find that their SEO content is actually strong or only requires a minor fix, a thorough assessment may reveal several issues that require strong attention. For the busy storeowner, the time it takes to overhaul and revamp a website could be out of the question. Telefonkatalogen.biz helps small businesses in Norway increase exposure through online marketing techniques. The company offers a variety of services that includes search engine placement to ensure maximum ROI. The professional team at Telefonkatalogen.biz is well aware of the most visited sites, and utilizes this knowledge to increase online presence for local companies. Every week, the website’s search portal gets over 70,000 hits, making it Norway’s fastest-growing professional search engine. In addition, clients can expect quality service and user-friendly solutions.
To find out how the company can help your business, visit http://www.telefonkatalogen.biz.
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9703524.htm