This latest release of the Jivox platform enables publishers and advertisers to insert interactive video ads into live television streams that are delivered to mobile devices...This extends the reach and engagement of their TV ad buy.”
According to a Nielsen, in May 2012 there were 163 million unique U.S. video viewers who streamed over 26 billion videos...It provides a very scalable way to stream video to various screens and connected devices that don’t support Flash video.
As cable networks, MSOs and other content owners continue to make video content available on smartphones, tablets and other connected devices, monetizing those video streams is becoming increasingly important. Mobile and the Creative Canvas: IAB Rising Stars
Case study: “How to Increase Mobile Engagement by Leveraging a Larger Canvas”
Jivox is the leading multi-screen interactive video advertising technology company. The Jivox platform enables brand advertisers, digital agencies and publishers to deliver highly engaging video ads powered by interactive and social sharing features. Using Jivox creative tools, interactive video ads can be easily authored and served in-stream, in-banner and on mobile devices and tablets. Flash, operating systems, browsers, video encoding, form factor etc. Jivox also provides sophisticated campaign performance tracking, brand awareness and purchase intent analytics for advertisers via BrandGage -- its proprietary real-time analytics platform...For examples of Jivox ads see: http://www.jivox.com/demoads.
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