India's frugal revolution
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India's frugal revolution

Bangalore : India | Jul 15, 2012 at 11:13 PM PDT
Source: The Globe & Mail
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July, 2012 Indian companies have long recognized the opportunities in meeting previously overlooked demand at the bottom of the pyramid. Shampoo sachets originated in India more than two decades ago, creating a market for a product that the poor had never before been able to afford. FULL ARTICLE AT The Globe & Mail
 
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