Political Ad Bonanza a Boon for Broadcast
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Political Ad Bonanza a Boon for Broadcast

Singapore : Singapore | Jul 12, 2012 at 6:37 AM PDT
Source: Asian Wall Street Journal
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For once, the lackluster economy could actually be a boon for the media industry. As a key issue for voters in this year's elections, it will feature prominently in political adsset to cost around $9.8 billion in 2012, a 63% increase over 2010, according to estimates by research firm Borrell Associates.... FULL ARTICLE AT Asian Wall Street Journal
 
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