Head & Shoulders, Wrigley’s Spearmint and Wrigley International. Having worked both agency and client side, he has a history of growing, evolving and, quite often, redefining both the agencies he works in and the companies and brands he works with.
“We’re thrilled to have Russ join 97 Degrees West,” says Vera Fischer, President. “His proven track record of growing brands and building strong client relations elevates and strengthens our team, enabling us to provide our current and future clients with the highest level of dedication and proven results.”
While holding the position of Senior Vice President, Group Account Director at McCann-Erickson / Fitzgerald+CO, Le Blanc was responsible for strengthening and reestablishing a partnership with The Coca-Cola Company, which ultimately resulted in more than 400 print, video and broadcast ads annually. Additionally, Le Blanc has held positions at Ogilvy & Mather, , Cole Henderson Drake and Sawyer Riley Compton, and has helped invigorate brands such as Bush’s Baked Beans, The Ritz-Carlton Hotels, Johnston & Murphy shoes, Mitsubishi Wireless and American Express.
“What a dynamic place,” says Le Blanc of his new agency. “It is full of smart people, talented people all looking to make a difference in our clients’ business. Who wouldn’t want to be here?”
About 97 Degrees West
Proudly based in Austin, Texas, 97 Degrees West, http://www.97dwest.com, is a fiercely independent agency, not only in ownership structure but, more importantly, from the conventional wisdom and practices of the marketing industry. They have depth and expertise in all the traditional areas -- interactive, account service, strategic planning and creative execution -- yet don’t confine themselves to these boxes. The agency’s strengths lie in its ability to identify a company’s core values and develop clear, precise branding and positioning that have a creative voice and speak to the truth of the brand. For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/7/prweb9623985.htm