Don't underestimate the placebo effect
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Don't underestimate the placebo effect

Southampton : United Kingdom | Jul 09, 2012 at 12:31 PM PDT
Source: New Zealand Herald
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Although the word "placebo" is borrowed from Latin, meaning "I shall please," the use of inert drugs is largely regarded as a somewhat shameful deception by many modern medical practitioners...It was once thought that the reactions were entirely psychological, built on hope and trust that the healer... FULL ARTICLE AT New Zealand Herald
 
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