July 06, 2012
A' Award and Competitions are pleased to announce that the project Deundeunhan Beans by Woongjin Foods Design Team has been acknowledged with the noteable Platinum A' Design Award at Packaging Design Competition selected as a winner by the transnational jury members of the A' Design Awards & Competitions within a great number of submissions.
Winner Design: Deundeunhan Beans
Woongjin Food Design Team, the creator of the winning project Deundeunhan Beans explains “The container design has the shape of a bean with an organic soft curve expressing the significance contained within the brand, ‘Deundeunhan Beans’ gives end users a visually implied metaphor. In addition, the application of transparent label decreases concerns about food safety and the illustrations expressed through the oversize bean pockets and the beans inside the pockets encourages visual stimuli. You-Na LEE.
The Platinum A' Design Award
The Platinum A' Design Award is a prestigious award given to top 1% percentile designs that has exhibited an exemplary level of in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.
About A' Design Award and Competitions
A'Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A' Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. Learn more at: http://www.whatisadesignaward.com
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