June 29, 2012
According to Four Color Magnets, even the smallest of marketing budgets can perform well using these simple marketing tips. Many small businesses face the daunting task of trying to market a business, despite having limited time and an even more limited marketing budget. With all of the demands of running a small business, many owners overlook the need to effectively market the brand. Savvy small business owners understand that there are ways to efficiently market the business. It takes some creativity and planning to reach consumers successfully, while staying within the restricted budget. With that in mind, Four Color Magnets reveal a few tips for marketing on a small budget:
Vary the approach to marketing.
Remember that no single marketing effort works 100 percent of the time. It is crucial to rotate several marketing strategies and vary the approach...It is important to keep in mind that consumers tune out marketing that is stale and no longer worthwhile to the potential customer. For example, vary the marketing between direct mail marketing and promotional items, such as promotional business magnets, can coolies, or custom imprinted playing cards.
Make it easy.
One of the best places to start marketing is with the already loyal consumer. These are clients that already love the company and will come back time and time again...Give consumers promotional products that are useful, like a promotional magnet, and it will ensure the company brand is kept in full view. This means the company will receive an increase in brand awareness, for years to come, all for a small upfront price. Promotional products, especially business card magnets, provide an endless return on investment and help in position the business to generate more sales with the use of a low cost promotional magnet.
Stay in contact with customers.
Whether through direct mail marketing, social media, or email marketing, it is essential for small businesses to stay in contact with consumers. Maintaining contact keeps the business on consumers' radar and keeps loyal customers coming back for more. To be successful, one must be able to clear through the marketing clutter of other businesses and create a powerful message consumers want to hear, allowing the company to reap maximum rewards.
A small business looking for creative ways to market on a small budget can never go wrong with a promotional product, especially a business card magnet...We realize the importance of working with our clients and giving them the customer service they deserve.
About JH Specialty, Inc
JH Specialty, Inc. provides a practical solution to all your promotional needs. It is a full-service marketing communications company based in Fort Wayne, Indiana. Founded by John Henry III in 1998, the company specializes in the utilization of technology in social media marketing applications including, digital marketing, email marketing, search engine optimization, events and promotional products fulfillment, website design, and web development. JH Specialty provides marketing solutions for a variety of clients from Fortune 500 companies to Mom and Pop shops across the United States.
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