R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ Fuelband

R/GA Adds Titanium Grand Prix to Its Cyber for Nike+ Fuelband

Bogotá : Colombia | Jun 23, 2012 at 12:38 PM PDT
Source: Adweek
Views: Pending
FranceNike and R/GA are going to have to build a new gadget just to keep track of their advertising awards. The pair were awarded the coveted Titanium Grand Prix at the Cannes Lions festival here tonight for Nike+ FuelBank, the accelerometer you wear on your wrist that tracks your activity and energy... FULL ARTICLE AT Adweek
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