Organisations that migrate to Google Apps and turn off their local servers for e-mail, collaboration and productivity applications can save between 65 percent and 85 percent of their energy costs, Google said on their blog on Monday.
Google Apps is a cloud-based service that features a suite of collaborative tools, namely: Docs, Gmail, Calender, Site, Groups, Video, Talk and Marketplace. The suite is available for personal, business, schools and government use and has a rapidly growing customer base with over four million business already migrated to the service.
Urs Hoelzle, Senior VP for Technical Infrastructure wrote on the Google Blog, “We’re obsessed with building energy efficient data centers that enable cloud computing.” “Last year, we crunched the numbers (PDF) and found that Gmail is up to 80 percent times more energy-efficient than running traditional in-house email.”
Google said that they are able to produce these sorts of cost savings because servers in its data center make more efficient use of their computing and storage capacities, and its maintenance and administration costs are less. Hoelzle further commented, “A typical organisation has a lot more servers than it needs – for backup, failures and spikes in demand for computing...UK companies would save on average £1.2 billion and more than 9.2 million metric tonnes by the same year.
For those still skeptical, Google also recently released information on the U.S. General Services Administration (GSA), which switched 17,000 users to Google Apps for Government recently. Google found that the GSA reduces server energy consumption by nearly 90 percent and carbon emissions by 85 percent.
An eye-opening article by Jaymi Heimbuch, titled “The cloud is only as green as the people using it” details that cloud computing can offer major savings of energy costs but that is dependent on how it is used. Kerry Hinton, an electrical engineer at the University of Melbourne states that “When customers make the connection wirelessly – a much more energy intensive data connection – their energy expenditure skyrockets, making the transportation of data an even bigger part of the efficiency equation”
It appears that cloud service providers can only go so far to produce energy savings, the real question is, how will the everyday user be educated to use cloud services in the most efficient and green way?
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For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9617824.htm