Roswell Park Launches iPad Application: Cancer Center Launches Digital Version of Magazine, Enhances Resources for Mobile Users
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Roswell Park Launches iPad Application: Cancer Center Launches Digital Version of Magazine, Enhances Resources for Mobile Users

New York City : NY : USA | Jun 21, 2012 at 2:11 PM PDT
Source: PRWeb
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Roswellness">Roswellness consumer magazine and a mobile website optimized for smartphone users.

“Taking advantage of new technology tools is attractive because they enable significant cost savings, along with broader reach, thus enhancing our ability to share information,” said Roswell Park President and CEO Donald L...Roswellness, a print product since its inception, is now created using the same technology major publications like Time and Sports Illustrated use to craft their digital editions. The magazine’s first digital issue, “Redefining Survivorship,” available to all iPad users, was launched this month with the tagline “Touch...Live.” To download, users can go to the iPad App Store; select the “Roswellness: Redefining Survivorship” issue, and click on “Free” to begin download. When the download is complete, users can go to Library and click on the cover graphic to launch the interactive publication.

“Going digital with the magazine allowed us to create a fuller, more dynamic user experience,” said Julie Wesolowski, Roswellness editor, who will be demonstrating the publication in the Survivorship Tent at The Ride For Roswell June 22–23 at the University at Buffalo. “We incorporated lots of interactive elements into this first digital edition — an animated cover design, slide shows, video, maps and social media feeds...National Cancer Institute-designated comprehensive cancer center and remains the only facility with this designation in Upstate New York. The Institute is a member of the prestigious National Comprehensive Cancer Network, an alliance of the nation’s leading cancer centers; maintains affiliate sites; and is a partner in national and international collaborative programs. For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9628826.htm

 
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