WordStream's AdWords Performance Grader Wins at 2012 MITX Innovation Awards

Innovation Awards program is the largest awards competition of its kind, celebrating the innovations powering the future of marketing and revolutionizing the way we work and play.

“We designed the AdWords Performance Grader as a free, easy-to-use PPC tool so that even small businesses with tight budgets can conduct an AdWords audit and gain a better understanding of the weaknesses and strengths of their AdWords accounts,” said WordStream Founder Larry Kim. “Every team at WordStream has put forth a ton of effort these last few quarters to dramatically improve our product offerings and our company. AdWords Performance Grader.”

The AdWords Performance Grader has been recognized as a valuable pay-per-click marketing tool for businesses looking to optimize their Google AdWords accounts. The PPC audit tool lets small businesses see how they stack up against other PPC marketers in similar spend brackets, showing advertisers:

•     What is wrong in their PPC accounts
•     What can be done to improve the account’s performance
•     The results that can be expected if recommended changes are made

“The Innovation Awards offer an opportunity for us to come together and celebrate the incredible achievements of New England’s innovation economy. Innovation Awards included over 100 industry professionals representing various disciplines including CEOs, marketers, technologists, strategists, investors, designers, and business professionals.

About WordStream

WordStream Inc. provides search marketing software and PPC management services that help marketers get better results from their PPC and SEO efforts. WordStream’s easy-to-use software facilitates more effective paid search campaigns by providing a customized workflow, the 20-Minute PPC Work Week, to help advertisers increase relevance and Quality Scores in Google AdWords, follow proven best practices, and get expert-level results in a fraction of the time. Whether you’re new to search marketing or are experienced at PPC management, WordStream’s keyword tools and AdWords management software can help grow your business and drive better results. Massachusetts Innovation & Technology Exchange -- is the leading industry organization focused on the web and mobile, bringing together the digital marketing, media and technology community to engage in what's next and how it will impact the marketing and business worlds...For more information, visit http://www.mitx.org/.

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