June 15, 2012
Choice Hotels Australasia (CHA) has revealed plans to expand its economy brand, Econo Lodge, following robust growth since its launch. In just three years, Australia’s largest hotel franchisor has tripled its economy brand’s portfolio of properties. With no sign the demand for affordable rooms is slowing, it plans to focus investment on providing even more accommodation options for cost conscious business travellers and holidaymakers.
Launched in 2009 in the wake of the Global Financial Crisis, there are Econo Lodge properties operating across New South Wales, South Australia, Victoria and Queensland. In addition, it boasts three properties in New Zealand, bringing the total to 21 hotels – a milestone worth celebrating. Considerable investment is planned over the next few years, the business has just opened a new Melbourne hotel offering self contained accommodation in Melbourne, Econo Lodge Parkville Place, Brunswick and is looking to secure its first Econo Lodge franchises in Western Australia and Tasmania this year.
Trent Fraser, CHA’s recently appointed Chief Executive Officer, is aiming for an Econo Lodge offering in all Australian cities and regional areas...CHH) company in the United States with more than 6,100 hotels and 495,000 rooms in more than 30 countries and territories.
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