However, this may have been down to confusion over the hashtag for the event. The concert had a widely-used hashtag (#jubileeconcert) which trended almost immediately. The pageant on the other hand attracted a number of different hashtags, including several more generic #diamondjubilee ones which has made tracking popularity of the event difficult.
Despite the huge volume of tweets, Ipsos Mori claim the coverage of the Jubilee still came second to last year’s Royal Wedding, which peaked at 480k mentions in a day – compared to the high of 387k Jubilee-related mentions on June 4th 2012.
Meanwhile, according to Google trends, anticipation of the Jubilee began to increase rapidly from May 31st, as plans were made for the weekend to come:
In terms of geographic popularity, interest peaked here in the UK – with other Commonwealth countries making up a large proportion of the rest of the top 10:
Whichever tool is used, the Jubilee celebrations clearly caused a storm of interest in social media – and all this despite very little integration of social media in the TV coverage.
Maybe if the BBC had turned to social media to make their coverage more ‘inclusive’ instead of the strategy they did employ they might have been looking at a very different assessment of their success?
For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/6/prweb9601509.htm