June 13, 2012
Father’s day is around the corner, and while shoppers are scrambling for gift ideas, celebrity stylist Marcellas Reynolds recently directed Los Angeles’s most stylish to a new shopping destination: iPad app CoffeeTable.
“We’ve got less than a week for Father’s day. My favorite app is CoffeeTable, it’s a shopping app and you have got to download it on your iPad,” notes Reynolds. “I was literally online at 2 o’clock in the morning shopping CoffeeTable...Networks, Style Network, CNN, and MTV Networks.
CoffeeTable, a free app which recently reached #1 in the iTunes App Store’s Catalogs category, is a marketplace of over 100 retail catalogs that allows shoppers to purchase directly in a few taps. CoffeeTable also rolled out a new Father’s Day category, which includes the latest issues of catalogs from Cigars International, Hammacher Schellmer, Omaha Steaks, Merrell, and others themed with Father’s Day gift ideas.
Reynolds also noted that CoffeeTable is hosting a Father’s Day-themed giveaway. Shoppers who download the free iPad app can enter to win prizes including CB2 Martini Glasses, Omaha Steaks Whiskey Marinated Sirloins, RedEnvelope Engravied Cufflinks, and many more.
Wondering what he finally purchased for his father? “A blazer from Lands’ End Canvas on CoffeeTable,” notes Reynolds, who quickly added, “and I got one for myself too.”
CoffeeTable is a free shopping app that turns your iPad into a virtual coffee table of retail catalogs, allowing shoppers to browse their favorite stores anywhere, anytime. #1 in the App Store’s Catalogs category, CoffeeTable is the only app that enables purchases to be made directly in the app, via its Express Checkout technology. CoffeeTable features rich visual catalogs of leading retailers such as Crate and Barrel, Sears, Lands’ End, West Elm and many more.
CoffeeTable is the brainchild of e-tailing pioneers Chris Friedland and David Berman. Friedland and Berman are founders of Build.com, a $300 million e-commerce business. CEO Ben Choi is Venture Partner at Maveron, and is a seasoned mobile executive, formerly at Greystripe (acquired by ValueClick) and at Yahoo. CoffeeTable investors include RR Donnelley, the world’s leading catalog printer and services provider.
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