Business Using Home Grown Solutions to Stop Online Credit Card Fraud

Business Using Home Grown Solutions to Stop Online Credit Card Fraud

Herndon : VA : USA | Jun 12, 2012 at 8:53 AM PDT
Source: PRWeb
Views: Pending

June 12, 2012

Route 72 Systems, LLC – Route 72 Systems makes enhancements to their fraud protection system to assist and protect sister email company, Email Zip Code, LLC ( from problematic online orders. was started in September 2007. The site was initially launched as a data supplier portal for newbie marketers who had a need to send email address lists to geographical data selects on a slim budget. Soon after the launch of the website the owner, Jim Alamia realized that the site was an attraction for credit card thieves. “My stomach was in knots when the wave of credit card charge backs hit my desk. I knew that we had a very big problem to solve and there were major hurdles to overcome to build technical solution for this requirement, said Alamia.”

Route 72 has spent the last five years perfecting the fraud protection system named “Anodyne”. The technical solution analyzes the footprints of website visitors in conjunction with rules engine technology and deduces a fraud score which enables the system to approve or disapprove orders automatically. The fraud protection technology is for proprietary websites that interface with or other gateway equivalents. The recent software updates to Anodyne provide new and improved visitor modeling algorithm. The company offers this custom solution to online merchants that have a need to mitigate and or eliminate online credit card fraud.

About Route 72 Systems
Jim Alamia created Route 72 Systems LLC in 1999. The email marketing company manages more than one-third of the entire US adult population with an active email address. The company also spends more than fifty percent of their resources towards research and development in the marketing automation and product development space.

For the original version on PRWeb visit:

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