Both of these services are the first smartphone RTB DSP and SSP platforms in Japan (Real Time Bidding : a way to bid and make purchases of advertisements per impression)...Additionally, the combination of our SSP “AdStir” and non-Japanese DSPs will allow media a global reach in what sort of ads can be displayed, which can result in an increase in potential profit.
◆ What is “ad:tech”?
“ad:tech” is events managed by dmg::events (headquarters: California, USA). They are multiple global conferences where marketers and ad-engineers from all around the world gather to share ideas on innovation and leading ad-technology and skills.