May 23, 2012
With a full in-house production team consisting of two photographers, art directors, food and set stylists, KSC Kreate worked closely with Shula’s corporate chefs to showcase several of their signature appetizers, entrees and desserts.
Launched in 1989, Shula’s restaurants’ carries on the winning tradition of its namesake Don Shula – integrity, quality and consistency. From his most wins as NFL coach and three Super Bowl championships to restaurateur, Coach Don Shula has maintained a loyal following on and off the field. A behind-the-scenes (BTS) video captures the makings of the photo shoot displaying the energy and enthusiasm of how two winning teams worked together to produce exceptional results.
Shula’s Vice President of Operations, Peter Farrand and Corporate Chef Brian Vossler participated on site in keeping their signature appetizers, entrees and desserts true to brand standards. “It’s fun to get back into the playfulness and enjoyment of why we’re doing this,” said Vossler. KSC Kreate’s team took great pride in photographing each food dish. Every dish was meticulously prepared for the camera. Each menu item came through the lens as if it was placed right in front of the customer while creating the mouth-watering appeal synonymous with every KSC food production.
“KSC is excellent. They work very well as a team. They make things happen…the end product is extremely quality driven. It’s exactly what we wanted,” said Yildris Rodriguez, Senior Vice-President of Shula’s Restaurants.
About KSC Kreate
KSC Kreate is a full service creative firm that blends art with science to produce beautiful, dynamic imagery for consumer products manufacturers and retail brands. They specialize in creative services including photography, video and non-Flash 360º product imagery for companies who seek to increase revenues from their traditional and e-commerce marketing efforts...The company first debuted its signature steak house concept in 1989 in Miami Lakes, Florida. This white-table cloth, fine-dining concept was the pioneer for all the concepts to come. CUT consisting of only center cuts of Premium Black Angus Beef...Shula's 347 Grill is a chic, energetic restaurant offering menu variety at a lower price point. Shula's 2, Steak & Sports, is a laid back, sports restaurant. Shula's Bar and Grill exclusively at airport locations, combines hamburgers, signature appetizers, cocktails and wines, in a comfortable yet energetic bar environment. The newest concept, Shula Burger, is a quality fast-casual restaurant providing mouth watering burgers. For general or franchise information please visit http://www.donshula.com.
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