May 16, 2012
Safeway Safety Step today rolled out a nationwide no-hassle pricing model for the purchase and installation of its Safeway Step® and Safeway Tub Door® solutions. The no-hassle pricing makes it easier for seniors and caregivers to plan and budget for home modifications they need to improve bathroom safety and accessibility. The Safeway Step, which converts an existing tub into a walk-in shower, is installed for $895. The Safeway Tub Door is installed for $1,495 and adds a watertight sealable door to an existing bathtub, making it easier to walk into the tub while still allowing the bathtub to be completely filled. Safeway introduced the pricing in a nationwide television ad campaign. The video is available at SafewayStep.com.
“Our solutions help to reduce the costs of preparing a home for caring for disabled individuals and seniors aging in place,” said Chris Stafford, president of Safeway Safety Step. “Our new pricing model eliminates sales pressure, assures our customers that they are getting the best pricing, and allows our install partners to focus on delivering the right solution for each customer. Rolling out our new pricing was a coordinated effort involving hundreds of installer partners nationwide and we appreciate their efforts as we work to educate and grow our customer base.”
“Safeway’s products are a tremendous value and well below the costs of traditional bathroom renovations and custom walk-in showers,” said Chuck Pistor, president of Miracle Method Surface Refinishing. “Safeway’s advertised pricing eliminates many of the questions and concerns that our customers have, and will make it easier for them to budget for needed home modifications. Safeway’s award-winning solutions’ simplify the process of converting bathtubs into walk-in showers allowing our installers to service customers quickly and maximize their time and business potential.”
The Safeway Step® and a Safeway Tub Door® provide seniors and individuals with disabilities easier access into the bathtub area. The installation process, which typically takes two to four hours, includes cutting out a section of the existing tub and custom fitting the opening with either a Safeway Step® or Safeway Tub Door®. For more information about Safeway’s products, visit http://www.safewaystep.com.
About Safeway Safety Step, LLC
Based in Cincinnati, Ohio, Safeway Safety Step, LLC is the manufacturer and distributor of the Safeway line of bathtub accessibility products. The company’s products include the patented Safeway Step® and the Safeway Tub Door®, which provide seniors, people with disabilities and mobility challenged individuals with affordable and safe solutions to improve bathtub accessibility and reduce the possibility of falls. Safeway Safety Step is supported by a growing network of professional installers who can transform an existing tub in as little as two hours. For additional information, please contact Safeway Safety Step, LLC at (877) 882‐7837 or visit http://www.safewaystep.com.
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