Bodycraft Launch Innovative “Bodycraft Style” After-Weight-Loss Image Consultancy

Bodycraft Launch Innovative “Bodycraft Style” After-Weight-Loss Image Consultancy

London : United Kingdom | May 08, 2012 at 12:53 AM PDT
Source: PRWeb
Views: Pending

8 May 2012

Building on an established reputation as an expanding and innovative weight loss provider, Bodycraft is extending its range of post-bariatric services with “Bodycraft Style”, an innovative image consultancy programme designed specifically for those that have lost large amounts of weight.

Bodycraft Weight Loss provides bariatric surgery for overweight and obese patients, offering procedures such as the gastric band, bypass or sleeve to help their patients lose weight.

As leading providers of bariatric surgery in the UK, Bodycraft’s team know that overweight and obese patients can be very unsure as to how to dress and what styles of clothing to choose as they lose weight. Bodycraft is extending its range of post-bariatric services with “Bodycraft Style”, an innovative image consultancy programme designed specifically for those that have lost large amounts of weight.

Prior to losing weight, patients will often have spent years in “plus-size” clothing, working with limited choices and choosing loose styles to disguise their size. Losing weight is a tremendous achievement and one of the key ways to measure success is in seeing the dress size get smaller and being able to shop “normally”.

Although it may sound like a nice problem to have, it can be quite a problem to know what styles, cuts and fashions to choose to suit their changing body-shape.

Bodycraft know how important it is to help keep patients’ confidence high and reward weight loss success, so they have joined forces with qualified Image Consultant, Nicoletta Adda, to launch “Bodycraft Style”, a tailor-made image consultancy service especially targeted at those that are losing, or have lost, dramatic amounts of weight.

The Bodycraft Style service starts with a detailed style consultation, assessing the client’s lifestyle, body-shape and personality and identifying the most appropriate styles. The programme then looks at the most flattering shapes, fabrics and cuts to flatter the figure, while drawing attention away from any problem areas. A colour consultation is also included, to identify which shades and palettes best complement the patient’s natural colouring.

Bodycraft Style Image Consultant, Nicoletta Adda, explained: “This session will give you the essential knowledge of how to build a functional and co-ordinated wardrobe that complements and enhances your physical characteristics and suits your personality and lifestyle. Learning how to best dress for your figure and personality will dramatically increase your self-confidence and visibility, both socially and professionally.”

Finally, Bodycraft Style’s unique approach to “wardrobe management” reviews what to throw away and when, as well as what styles to choose. This process is aimed at optimising existing garments and prolonging their life through different combinations and alterations whenever possible, in order to be cost-effective. It will also identify any “gaps” and recommend replacements and additions to meet present and future needs.

Bodycraft Style is a one-day programme which provides clients with the knowledge and tools they need to dress with confidence for their changing body-shape. If required, a second day is available which will include a planned, coordinated and fully accompanied personal shopping day.

Bodycraft Style is available to any person who is losing or has lost large amounts of weight. This includes ex-NHS and other private weight loss surgery patients as well as those that have found success with diet, exercise and other programmes.

A spokesperson for the company said “Bodycraft Style is an exciting new launch for us. It is an optional, additional service which recognises the success patients have had with their weight loss and helps them to make the most of it in presenting their new selves to the world.”

“Perhaps more importantly, a Bodycraft Style makeover is an excellent treat which our patients can reward themselves with, providing not only some practical tools and knowledge, but also a valuable confidence boost with deep and long-lasting benefits. Losing weight is a fantastic achievement and Bodycraft Style helps patients to feel good about their results.”

Bodycraft offers a full range of weight loss surgery procedures, including the gastric band, bypass and sleeve, as well as the non-surgical gastric balloon. Patients are supported before, during and after surgery by professional and dedicated dietitians, nurses and counsellors as well as Consultant Bariatric Surgeons, to ensure that patients get the best results from surgery. Bodycraft have an expanding network of clinics and hospitals across London and the South East.

Patients can call Bodycraft on freephone 0800 862 0343 or email info(at) to request a confidential consultation with a Weight Loss Surgeon or to learn more about Bodycraft Style. for further information.

For the original version on PRWeb visit:

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