Adgregate introduced large retailers such as Old Navy, Banana Republic, Nordstrom and GameStop to the potential of social commerce.
The acquisition of Adgregate, best known for its highly integrated ShopFans storefront solution for Facebook, further accelerates Axle Digital’s emergence as key provider of the services companies need to drive multi-dimensional ecommerce initiatives. Drawing on the combined strengths of social and mobile communities, Axle effectively delivers engaging commerce opportunities across a wide range of consumer touchpoints, including Facebook, mobile, tablet, Internet TV, in-store, etc.
“In a world where consumers are interacting with brands across multiple devices, it’s becoming increasingly clear that the success or failure of those brands will be determined by how well the brand engages with consumers across numerous devices,” commented Christopher Williams, Axle’s Chairman. “Talking about multi-touchpoint engagement is one thing, making it happen is another...Axle Digital makes it happen.”
With this acquisition Axle is gaining both a strong foothold in the market and innovative technology that will enhance the company’s already robust mobile and social commerce platforms. "We are continually expanding our platform to meet the needs of our clients, enabling them to effectively develop and launch fully integrated, feature-rich, consumer shopping experiences across all consumer touchpoints,” said Aaron Knoll, Axle’s Chief Technology Officer. Axle expects to announce the launch of several commerce solutions with top retailers in the coming months.
About Axle Digital
Axle Digital’s mission is to provide retailers with a centralized approach to delivering truly unique and engaging experiences to any customer, any place, any time. Axle Digital’s Platform as a Service (PaaS) supports a wide variety of consumer touchpoints, including online social and mobile networks, smartphones, tablets, Internet TV, in-store display, kiosks, and more. Ext.106
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