New name for Benz van venture
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New name for Benz van venture

Fuzhou : China | Apr 18, 2012 at 1:23 AM PDT
Source: Chinadaily
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Daimler AG's joint venture making Mercedes-Benz vans changed its name last week to Fujian Benz Automotive Co Ltd to improve brand recognition among Chinese consumers. "What we found in China is that the name Daimler is not as well known as Benz," said Rene Reif, president and CEO of the company formerly... FULL ARTICLE AT Chinadaily
 
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