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Gfk backs out of deal with TNS
The British market research company Taylor Nelson Sofres took a defiant line Tuesday, again rejecting a hostile bid from WPP Group after its preferred merger partner walked away, but analysts said the company would have difficulty evading WPP's grasp.
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Tags: WPP Group PLC, market research, Taylor Nelson Sofres, TNS, Taylor Nelson Software, British Land, GfK AG, Germany, research firm
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