Has direct to consumer advertising improved patient care?
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Has direct to consumer advertising improved patient care?

Nashua : NH : USA | Apr 13, 2012 at 12:32 PM PDT
Source: Kevin M.D. Medical Blog
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Can anyone remember life before Direct-to-Consumer (DTC) advertising with its notorious Ask Your Doctor ads?...The ads were full of vaguely ominous termsnulligravida? hemodialysis?as well as side effects and overdose treatments that no one understood or wanted to understand.  But one night... FULL ARTICLE AT Kevin M.D. Medical Blog
 
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