Kid Friendly: Children's TV Channels in the US Industry Market Research Report Now Available from IBISWorld
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Kid Friendly: Children's TV Channels in the US Industry Market Research Report Now Available from IBISWorld

Los Angeles : CA : USA | Mar 23, 2012 at 1:47 AM PDT
Source: PRWeb
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Competition from alternative media and low disposable income are hampering growth in the Children's TV Channels industry...This decline includes a 0.5% increase in 2012 due to slowly recovering disposable income and continued competition from new media. Children's TV channels must carefully assess the content they air in light of heightened regulations and close monitoring by interest groups. Despite escalating competition, disposable income growth is projected to benefit industry revenue in the next five years. As industry companies develop a presence on newer platforms, this content will also promote their TV shows. Revenue is set to grow at marginal rate over the next five years. March 23, 2012

Competition from alternative media and low disposable income are hampering growth in the Children's TV Channels industry. Different children's entertainment platforms include streaming services, downloads, video games and mobile applications. In the five years to 2012, advancements in technology have made many child-friendly devices affordable to US consumers...On the other hand, advertising revenue dropped off suddenly due to high unemployment and low disposable income...This decline includes a 0.5% increase in 2012 due to slowly recovering disposable income and continued competition from new media.

Regulators and interest groups strictly monitor children's TV and advertising content...Consequently, children's TV channels must carefully assess the content they air. Kelly says “competition within the industry is also at the forefront of the discussion.” In 2012, Disney is on track to overtake Viacom's number one position in the industry, according to February 2012 Nielsen ratings. Nielsen is a firm that tracks consumer behavior across a variety of media. As these companies vie for the top spot in the Children's TV Channels industry, they are increasing expenditures on content and growing their market share, which is estimated to be a joint 85.3% of industry revenue in 2012.

Despite escalating competition, disposable income growth is projected to benefit industry revenue in the next five years. As industry companies develop a presence on newer platforms, this content will also promote their TV shows. Furthermore, the number of K-12 students is projected to expand in the next five years, helping expand the industry's core audience. This industry includes TV channels that primarily target audiences below the age of 14 (with an average TV rating below TV-14)...With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions...For more information, visit http://www.ibisworld.com or call 1-800-330-3772.

For the original version on PRWeb visit: http://www.prweb.com/releases/prweb2012/3/prweb9320704.htm

 
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