Mad Women: The Other Side of Life on Madison Avenue in The 60s and Beyond, By Jane Maas
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Mad Women: The Other Side of Life on Madison Avenue in The 60s and Beyond, By Jane Maas

Kingston : Jamaica | Mar 10, 2012 at 4:24 PM PST
Source: The Independent
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One of the mantras of David Ogilvy, the man credited with revolutionising advertising in the 1960s, was "the consumer isn't a moron; she is your wife". What he didn't say was that the consumer-wife was about to become your employee, and your equal in the workplace. FULL ARTICLE AT The Independent
 
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