February 18, 2012
Thousands of nostalgia seekers and modernism design enthusiasts will flock to Palm Springs during Modernism Week, being held in Palm Springs, California now through February 26th. It’s a week of star-studded parties, design events, architectural tours and celebrations showcasing the “Mad Men” Mid-Century Modern martini lifestyle that placed Palm Springs prominently on the map in the 1950s and 1960s.
“Modernism Week in Palm Springs is a very popular annual event spotlighting the Mid-Century Modern culture that makes Palm Springs known around the world as an architectural and design mecca,” says Rick Hutcheson, a Palm Springs City Council Member and a principal in Vacation Palm Springs, a property marketing and management company that rents Mid-century Modern and celebrity vacation homes in Palm Springs, California. Hutcheson’s company is a key sponsor for Modernism Week.
“This is the 7th Annual Palm Springs Modernism Week, held February 16 – 26th 2012, and it will be the biggest, brightest, and most popular event yet. The attendance and interest, from all over the world, has grown beyond our wildest expectations,” says Jacques Caussin, Chairman of Modernism Week. The festival will host over 75 public events to celebrate the greater Palm Springs area’s architecture, culture, and design, the three major components that fuse beautifully to form the quintessential Palm Springs aesthetic.
Mid-Century Modernism has made a big comeback in Palm Springs in recent years, spurred by tremendous interest from baby boomers who delight in modernism’s sunny disposition and innovative, open design that is timeless in style. Palm Springs homes and architecture made their lasting impression on Palm Springs with designs by modernist architectural giants including Richard Neutra, Donald Wexler, Albert Frey, E. Stewart Williams, Arthur Elrod, A Quincy Jones, and William Krisel.
Their modernist-designed homes featured organic, simple designs of open interiors and large windows, with an indoor-outdoor appeal perfectly suited for the world-renowned sunny climate of Palm Springs, with its 350 days of sunshine annually. Originally designed as utilitarian post-war houses, the 2,500 homes developed by the Alexander Company would redefine both the architectural and demographic landscape of the area. Function gave way to beauty, and these unmistakable homes are now the irreplaceable, classic backdrop of Palm Springs indoor-outdoor living.
Visitors and locals alike can experience Palm Springs Modernism Week to its fullest by staying in one of the area’s many Mid-Century Modern vacation homes, fully-furnished in exquisite period style. As one of the major sponsors of this year’s event, Vacation Palm Springs offers over 70 of these authentic Modern homes for rent. They are fully furnished private properties that pay homage to the era of simpler times, yet are fully equipped to meet the high expectations of today’s savvy travelers.
And for the bona fide Modernism aficionados, says company co-founder Rob Kincaid, “We offer places for people to stay in Palm Springs where they may experience the Mid-Century modern life as it was in the heyday, as well as a prime selection of Mid-Century homes and condos for sale in every price range. We love offering visitors an opportunity to experience a piece of the past. As president of Greater Palm Springs Realty, it’s a real pleasure to make it possible for people to rent or own a little bit of Palm Springs history.”
Many of the most notable Mid-Century homes available for rent were once homes to some of Hollywood’s most famous names, including Frank Sinatra, Elvis Presley, and Bing Crosby. Enjoy the Lucy House, the Hepburn-Tracy estate, and many others among the Vacation Palm Springs roster of celebrity properties.
Mid-Century Modernism is as much about culture and style as it is about architecture, and Modernism Week will showcase various films and lectures to celebrate the birth of what is now the archetypal Palm Springs style. The festival’s wide range of events will also feature “Mad Mod” cocktail parties, Modernist boutiques, vintage shops and art galleries, and double-decker bus tours of iconic Palm Springs modernist architecture including dozens of homes, banks, churches, and commercial buildings.
One of the most coveted and anticipated tours for Palm Springs Modernism Week is of the Sunnylands Center in Rancho Mirage, as it will be the public’s first-ever glimpse into the highly-private, pink-walled, 200-acre Annenberg Estate, a 22-bedroom winter home for the late publishing tycoon and good friend of Nancy and Ronald Reagan and several other past US Presidents. This estate, on tour as part of the Modernism Week’s events, is one of the largest Mid-Century Modern residences ever built.
Organizers of the 11-day Palm Springs Modernism Week invite enthusiasts and newcomers alike to experience a nostalgic walk of events in Palm Springs. For event tickets, tours, and other festival information, please visit http://www.ModernismWeek.com, or call (760) 333-9169. For Mid-Century Modern vacation home lodging rentals and sales, visit http://www.MidCenturyPalmSprings.com or call (800) 590-3110.
About Vacation Palm Springs and Greater Palm Springs Realty
Founded in 2001, Vacation Palms Springs is the leader in vacation home property management and marketing for the greater Palm Springs, CA area. The company represents more than 200 vacation rental homes, condominiums, and luxury & celebrity estates, available for rent by the week, month, or weekend.
Greater Palm Springs Realty Inc. Palm Springs, CA and the greater Palm Springs area. For more information, please contact (800) 590-3110 or visit http://www.VacationPalmSprings.com.
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