Marketsync Winter ’12 Release Automates Direct Mail for Sales and Nurturing Campaigns for Users

Marketsync Winter ’12 Release Automates Direct Mail for Sales and Nurturing Campaigns for Users

Oklahoma City : OK : USA | Nov 03, 2011 at 3:31 AM PDT
Source: PRWeb
Views: Pending

November 03, 2011

Marketsync, Inc. the only company to provide a direct mail and fulfillment solution designed specifically for sales teams using, announces immediate availability of its Winter ‘12 Release. With Marketsync sales teams are able to launch, measure and automate end-to-end sales communications programs that help them connect with executives.

Jon Miller, VP Marketing & Co-Founder, Marketo, Inc. reports, “Marketsync Direct Mail for Sales, combined with its automated email and telephone-based follow-up, enables sales people to connect with prospects over 30% of the time -- dramatically more than when direct mail, email, or phone calls are used alone.”

Marketsync’s Winter ‘12 release adds automated workflow, actions and updates upon package delivery. With these changes Marketsync Direct Mail for Sales can now automatically trigger Salesforce workflows when, for example, a letter or package is delivered to its recipient. This popular feature deepens the integration between Marketsync and Salesforce CRM and makes it possible to automate an entire sales communication process that includes direct mail along with follow up emails, tasks and call reminders.

Our latest changes also enable marketers to run more advanced nurturing campaigns to develop more qualified leads for their sales teams. Companies like Marketo, ExactTarget and Egencia use Marketsync to nurture prospects and drive more pipeline for their sales teams.

About Marketsync
Marketsync, Inc...Marketsync’s Direct Mail for Sales solution is a killer sales prospecting solution that cuts through the digital clutter. Sales people who use Marketsync for prospecting get more executive conversations – faster. This yields more opportunities, larger deals, and faster sales cycles. Marketsync plugs into and is available on the AppExchange. Customers like Marketo, ExactTarget, Bank of Oklahoma and Egencia have transformed their sales prospecting process with Marketsync’s direct mail application. For more information visit the Marketsync website or call 425-814-3900.

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About Marketo
Marketo is the global leader in Revenue Performance Management. Marketo’s powerful yet easy-to-use marketing automation and sales effectiveness solutions transform how marketing and sales teams of all sizes work — and work together — to drive dramatically increased revenue performance and fuel business growth. The company’s proven technology, comprehensive services, and expert guidance are helping corporations around the world to turn marketing from a cost center to a business-building revenue driver.

As of September 2011, more than 1,300 enterprise and mid-market clients globally have adopted Marketo solutions and in October, Marketo introduced Spark by Marketo,™ a new brand of marketing automation tailored specifically for small businesses – the fastest-growing and largest segment of today’s economy.

Marketo was named the fastest-growing private company of 2011 by the Silicon Valley Business Journal, and has also been recognized by CRM Magazine as the “2011 CRM Market Leaders Awards Winner for Marketing Solutions,” the 2010 CODiE award for “Best Marketing Solution,” the “Best Sales and Marketing 2.0 Solution” from SellingPower and the “Best Marketing Automation Application” by Salesforce customers on the AppExchange. For more information, visit the Marketo website or subscribe to Marketo’s award-winning blogs.


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