October 31, 2011
Learning Express Toys, winner of the 2011 Franchise Business Review Specialty Retail Category, has plans to continue its growth in 2011 and 2012. This year they are on track to open at least 15 new locations throughout the United States. Currently, new demographic information indicates that a Learning Express franchise business in Seattle, Spokane, Tacoma, Bellevue, Everett, and Yakima, Washington, will prosper.
With the fast-approaching holiday season, Learning Express announced their Holiday Store program. Learning Express holiday stores help current LE storeowners drastically expand their market reach, and take advantage of the busiest shopping season. Learning Express gives current LE storeowners the option to open a holiday store for no additional franchise fee! When opening a holiday store, the LE storeowner will work closely with the home office to determine the best spot to negotiate a temporary lease agreement. Most often, the storeowner will select a mall or shopping plaza. Both of these options work well because mall and plaza management usually reserve vacancies for stores that will bring in holiday customers, i.e., Learning Express!
The holiday store typically signs a lease for three to four months, but can choose to extend the lease to a longer timeframe if desired. It is a unique opportunity to do a lot of business in a short amount of time, without the added expense of a big build-out or long-term commitment. This season, we are excited to be opening six holiday stores. Peabody, Burlington and Natick, MA have recently opened up for forth quarter business, and Gadsden, AL, Hinsdale, IL, Strongsville and Westlake, OH, will be opening soon. In addition with the holiday season approaching, malls are very interested in having a Learning Express toy store as an attraction for shoppers. These stores open in the fall and remain for three or four months providing excellent opportunities for existing franchises to capitalize on the busiest time of the year for the toy business by opening a temp location and expanding their market reach.
“Our stores are truly neighborhood toy stores. Our businesses are growing and our success has been a community effort, “said Sharon DiMinico, founder and CEO of Learning Express Toys. According to DiMinico, unlike several big box retailers that have fallen victim to economic pressures and have been forced to close their doors, Learning Express toy stores continue to serve children in communities across the nation. The company reports that 15 new locations were opened in 2010 and currently, the franchise has 150 locally owned and operated stores nation wide.
About Learning Express
Learning Express is the nation’s leading franchisor of educational toy stores with more than 150 locations across the country. Each store is proud to be counted amongst the family of homegrown local businesses in its community. Learning Express storeowners go to work each day to provide their neighbors with a warm, friendly environment in which to shop, meet, and learn. The Learning Express product mix is the crème de la crème of the industry, carefully evaluated for safety, child-tested for fun, and guaranteed to help parents raise smart, healthy kids. Contact us to learn more about our franchise opportunities in Washington..
# # #
For the original version on PRWeb visit: http://www.prweb.com/releases/prwebseattlefranchisebusiness/washingtonfranchise/prweb8916426.htm