Idea Festival: Maybe this explains Geico's gecko
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Idea Festival: Maybe this explains Geico's gecko

Louisville : KY : USA | Sep 23, 2011 at 3:56 AM PDT
Source: Lexington Herald-Leader
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It is about easing potential customers' pain and fear and appealing to their "reptilian" brain. That was the Idea Festival message of Patrick Renvoise, an author and former head of global business development for Silicon Graphics who calls himself an expert in neuromarketing. FULL ARTICLE AT Lexington Herald-Leader
 
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