Momentum is Building for Simon Fashion Now® at Town Center at Boca Raton with a New Presenting Sponsor, Exciting Retailers and More

Momentum is Building for Simon Fashion Now® at Town Center at Boca Raton with a New Presenting Sponsor, Exciting Retailers and More

Boca Raton : FL : USA | Aug 30, 2011 at 12:51 AM PDT
Source: PRWeb
Views: Pending

August 30, 2011

Simon Fashion Now®, the nation’s premier, trendsetting free fashion event, will make a lasting impression at Town Center at Boca Raton on Sept., 23-24 with new presenting sponsor Braman Motorcars of Palm Beach, Bentley & Rolls-Royce and a host of leading retailers showcasing the newest fall trends. The event is a must-see for all fashionistas with exciting runway shows, the “Design Wars” Ga Ga Over Fashion Challenge, style and beauty demonstrations, in-store events, special retailer discounts and more.

Braman Motorcars of Palm Beach, Bentley & Rolls Royce will be recognized as the presenting sponsor of this year’s Simon Fashion Now. Town Center at Boca Raton shoppers will revel in the opportunity to preview the latest ultimate luxury cars.

Their participation will be a welcome addition as the event gets into high gear in support of Boca Raton Regional Hospital’s “Partners in Pink” community effort with a VIP Reception on Fri., Sept. 23. This will be an invite-only opportunity that will be immediately followed by a special public preview of Simon Fashion Now’s trend setting runway fashion shows at 7 p.m. The much-anticipated event continues on Sat., Sept. 24 from 12 noon to 5 p.m. with more runway shows featuring an abundance of styles for men and women ranging from casual daywear to sophisticated evening attire.

“Braman Motorcars of Palm Beach, Bentley & Rolls Royce is thrilled to be a part of Simon Fashion Now, a signature and fashion forward national event,” said Ralph Avila of Braman Motorcars of Palm Beach, Bentley & Roll-Royce. “As the automotive leader in ultimate luxury and excellence, we feel this event is a perfect showcase for our discerning and distinguished customers who enjoy shopping at Town Center at Boca Raton.”

Simon Fashion Now presented by Braman Motorcars of Palm Beach, Bentley & Rolls-Royce will feature an impressive collection of retailers during the Friday evening runway event, as well as the afternoon runway shows the following day. Top retailers will include Anne Fontaine, Cache, CH Carolina Herrera, Custo Barcelona, Elie Tahari, Guess, Lilly Pulitzer, Lucky Brand Jeans, Tommy Bahama, Neiman Marcus and Ulysse Nardin. Channel 25 will walk the runway in support of area local charities. Also, avant-garde fashion fans will get their groove on with this year’s “Design Wars” Ga Ga Over Fashion Challenge, featuring cutting-edge creations inspired by Lady Gaga’s iconic and eclectic sense of style. Network’s RuPaul’s Drag Race, Boca Raton’s own American Idol Season 10 contestant Brett Loewenstern and City Link’s pop culture blogger, Glamazon Files writer and Boca Piquant editor Joanie Cox. Rounding out the fashionable happening will be “style stops” hair and cosmetic demonstrations by leading beauty retailers, giveaways, the Ready, Set & Style shopper challenge and more.

“Town Center at Boca Raton is the perfect backdrop for this premier celebration of luxurious and affordable style. With Bentley and Rolls-Royce as two iconic luxury brands that resonate deeply with our shoppers and a great collection of leading retailers presenting hot fall looks, we know this event will be every fashionista’s dream come true,” added Ellen Korelitz, director of mall marketing and business development for Town Center at Boca Raton.

For additional information about Simon Fashion Now presented by Braman Motorcars of Palm Beach, Bentley & Rolls-Royce, please call (561) 368-6000 or visit

Town Center at Boca Raton, South Florida’s premier luxury shopping destination, features 220 prestigious and internationally recognized stores, including Coach, Tiffany & Co., Bvlgari, Cartier, Ulysse Nardin, Michael Kors, Williams-Sonoma, Intermix, Pottery Barn, Ann Taylor, Louis Vuitton, Origins, Juicy Couture, Godiva Chocolatier, abercrombie, anne fontaine and Tory Burch, as well as leading anchor stores Bloomingdale's, Macy*s, Neiman Marcus, Nordstrom, Saks Fifth Avenue and Sears. Town Center at Boca Raton, owned by Simon Property Group, is located at 6000 Glades Road in Boca Raton. It is open from 10 a.m. to 9 p.m., Mon. through Sat. and 12 p.m. to 6 p.m. on Sun. Restaurants enjoy later hours. Shoppers can follow the activities at Town Center at Boca Raton on Facebook at or Twitter at

About Simon Property Group
Simon Property Group, Inc. S&P 500 company and the largest real estate company in the U.S. The Company currently owns or has an interest in 392 retail real estate properties comprising 263 million square feet of gross leasable area in North America, Europe and Asia. Simon Property Group is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide...For further information, visit the Simon Property Group website at

About Simon Fashion Now®
Originally conceived from grand opening events at properties like The Galleria in Houston, TX, The Forum Shops at Caesars in Las Vegas, NV and The Domain in Austin, TX, Simon Fashion Now has evolved into a coast-to-coast tour of vibrant fashion shows and events designed and presented by Simon Property Group, Inc. This free signature event designed to make the runway relevant for the everyday fashionista features fashion presentations rivaling industry shows in production values and makes the hottest men and women's clothing, cosmetics and accessories trends of the season immediately accessible from retailers. As part of the celebration of luxurious and affordable style, Simon Fashion Now features Style Stops where shoppers can gain advice and insight into the season's trends in an interactive format. Fashion-savvy shoppers can visit or each participating mall's Facebook fan page for the latest event updates, style news, contests, photos and additional information.

About Braman Motorcars of Palm Beach, Bentley & Rolls-Royce
Braman Motorcars has been serving the Palm Beach County area for over 30 years as the premier retailer of new and used Bentley, Rolls-Royce, BMW, Mini, Porsche and Audi vehicles. Acclaimed as the most successful multi-line automobile dealership in the country and regarded as a sound community partner, Braman Motorcars’ of Palm Beach sales staff and top-trained technicians are dedicated to making auto shopping a fun, easy and financially advantageous experience. Braman Motorcars of Palm Beach is located at 2901 Okeechobee Blvd. West Palm Beach and at 1555 West Indiantown Road in Jupiter, Florida. Follow Braman Motorcars of Palm Beach on Facebook at on Twitter at or please visit for further information.

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