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Yelp gives bad review to display ads, pivots to native advertising

By Joe Kukura on Jul 30, 2015

Yelp shareholders are squawking over the company's terrible earnings call this week. Yelp shares tumbled by a whopping 29 percent in just one morning after the company lowered its revenue forecasts on a Q2 earnings call. Yelp stock is now worth only one-fourth of its all-time high $101.75 from March 2014. Greeted with unkind headlines like Yelp is in a 'death spiral' (Business Insider) and Is Yelp on its deathbed? (CNN), the San Francisco-based online review aggregator is attempting to find new life with a powerful tool they already have: native advertising. The increasingly popular — and increasing difficult to define — format of native advertising will be explored in-depth at an ad:tech New York conference session called "Measuring Native Advertising Campaigns." Industry experts and nati

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.