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By Kate Mckibben on May 29, 2015

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By Perl Watson on May 27, 2015

BrandSpace

Sponsored by ad:tech

Just how popular is social influencer advertising?

By John Egan on Aug 29, 2015

A burgeoning form of advertising is wielding a wealth of influence. Social influencer advertising — featuring promoted tweets, for instance, from a teen heartthrob hawking a certain brand of soda — is rising as a force in how brands boost awareness. A 2014 study found that social influencer advertising, also known as sponsored social, ranked first for effectiveness among all marketing channels. Social influencer advertising beat experiential marketing, celebrity endorsements and TV advertising. Research company Halvorson Group conducted the study for social influencer firm IZEA. The study found that 74 percent of marketers would use or recommend sponsored social. “Earning the Love of Social Influencers,” a Nov. 4 session at ad:tech New York, will explore how brands can connect with social

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Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.