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The diminishing organic reach of Facebook 

By Clint Demeritt on Oct 17, 2014

Facebook has been a game changer in the marketing world. It's offered brands a free or cheap way to spread content and connect with fans and potential customers. But the free ride may soon be ending. Studies have shown that the organic reach of non-paid posts on Facebook for pages is going down. And some predict it will sooner or later hit zero. Back in 2012, Facebook started restricting the organic reach of posts originating on brand pages to around 16 percent and cut it down even further in late 2013. The organic reach of posts has been plummeting ever since. That's according to a study of more than 100 brand pages from Social@Ogilvy, an online social media strategy network. The study started keeping track in October 2013, showing about a 12 percent organic reach for brand pages at that

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.