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Meet the finalists: Nestle Pure Life Startup Spotlight at ad:tech NY 2014

By Aby Sam Thomas on Sep 30, 2014

As we get closer to this year’s installment of ad:tech New York, here’s a look at the four companies that have made it to the finals of the Nestle Pure Life Startup Spotlight challenge at ad:tech NY 2014: Grapevine Given the appeal inherent in influencer marketing, Grapevine offers brands the chance to work with “the largest advocate marketing network” on one of the best platforms out there for such an enterprise: YouTube. Besides connecting brands with relevant and reliable advocates on YouTube, Grapevine also allows clients to measure the success of these efforts with real-time data and insights as well. Idea Evolver Idea Explorer seeks to change the way we perceive the three letters “SEO”—for this company, SEO stands for search experience optimization. “It’s about data driven content ex

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.