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By Kate Mckibben on May 29, 2015

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Is artificial intelligence the copywriter of the future?

By Barry Eitel on Jul 29, 2015

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. Created by M&C Saatchi, Clear Channel and Posterscope as a proof of concept, the poster ad will rewrite itself to sell a fictional coffee brand, Bahio. “This innovation is breaking new ground in the industry because it’s the first time a poster has been let loose to entirely write itself, based on what works, rather than just what a person thinks may work,” David Cox, the chief innovation officer at M&C Saatchi, said in a release. “We are not suggesting a diminished r

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.