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Incremental Media's Dave Smith on Taking an All-in Approach

By Shahnaz Mahmud on Jul 27, 2015

Famed American banker Peter A. Cohen once said: “There is no one giant step that does it. It’s a lot of little steps.” That ideal is not lost on Dave Smith, founder and CEO of Incremental Media. In fact, it’s the very reason he chose the name of his company. Incremental Media helps companies acquire new customers cost-effectively through insert media, print, direct mail and digital channels. Smith will be speaking at the upcoming LeadsCon New York conference at The New York Hilton Midtown August 24-26. His session is “How to Utilize Offline Channels to Cost-Effectively Generate Quality Leads.” A Classic Tale His is a classic tale of building businesses for other people and eventually wanting the same for himself. Smith, a 22-year veteran in the marketing world, was serving as chief marketi

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.