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By Kate Mckibben on May 29, 2015

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Apple seeks to target ads based on your spending power

By Joe Kukura on Jul 27, 2015

The genius product developers at Apple have always had the magic touch at getting a certain, wealthier target demographic to spend lavishly on high-end iPhones, iPads and $17,000 18-karat gold smartwatches. Now they’d like to extend that magic touch to their advertising clients, like BMW, Pepsi and The North Face. Apple has submitted a patent application for a technology that tracks a user’s available credit and then shows them advertisements based on how much money they have available to spend. Essentially, this would be Apple’s proprietary programmatic advertising tool that determines a consumer’s spending power and shows them ads for the most expensive items they can afford, making all of these determinations in about a millisecond. The latest in the high-tech art of programmatic advert

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.