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By Debbie Nicholson on Dec 18, 2014


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Sponsored by LeadsCon Las Vegas

The best metric is revenue  

By Shahnaz Mahmud on Dec 19, 2014

What is the true measure of success? In the lead generation world, it’s really about measuring revenue. The trick, according to Raab Associates, is to create a measurement system that will report on the critical factors that drive revenue. Measurement remains an important topic in lead generation and will be discussed at the upcoming LeadsCon Las Vegas conference in March 2015. The event agenda offers many opportunities to discuss the space, but here are a couple of key ideas. Understand the dynamics with the buying process Yes, leads produced, close rate, revenue per new customer, time to close and cost per 
close all provide marketers with a good idea of the actual value they are producing and what is contributing to results. However, Raab Associates points out that marketers desire to k

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.