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By Michael Essany on Apr 28, 2015

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By Whitney Butler on Apr 16, 2015

BrandSpace

Sponsored by ad:tech SF

How crowdfunding projects can stand out from the crowd

By Joe Kukura on Apr 30, 2015

I once received an email that began with, "We are a well-funded startup with a new crowdfunding campaign ...". I thought it was the silliest thing I'd ever read. If your startup is supposedly so well-funded, why the heck would you be doing a crowdfunding campaign? The way I saw it, if a company is turning to crowdfunding then something about their business fundamentals must be wrong. Turns out I may have been the one who was wrong. Legitimately funded businesses are crowdfunding new products and projects these days, using platforms such as Kickstarter, Indiegogo and GoFundMe. Many have good reasons to turn to crowdfunding, like avoiding the gender bias of venture capital or bolstering company charitable efforts. The new frontiers of crowdfunding will be discussed at an ad:tech SF breakout

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Debbie Nicholson

Author Debbie Nicholson, PhD, MBWP, Cht, resides in Michigan. Her first two books of her Love And Laughter series are available on Amazon Books along with others. Ms. Nicholson who writes alternative medicine, women's health, children's health, holistic health and mental health articles and reprints of her writing are seen throughout the web. Ms. Nicholson is also a Mind, Body, Wellness practitioner and Hypnotherapist at A & L Chiropractic Center Farmington Hills, Michigan. She is also the editor of Cherokee Blessings Magazine She provides various therapies including reflexology, reikki, and food medicine She is available for free consultations.