The traditional news industry is changing dramatically and more people than ever are reading news and opinion on Allvoices which creates opportunities for writers to build reputation, credibility and make money. However, it is important to optimize your content for search engines if you want your material to be noticed and read because the Internet is cluttered with information.
The following guidelines explain how to write content on Allvoices that will be found on the Internet which will help writers get the most exposure and benefit for their work.
- The majority of the traffic to your News Story will come from search engines and the Allvoices community.
- If the public can’t find your content online, it won’t get read (no matter how well-written) so you need to help your content get noticed so it doesn’t get lost in cyberspace.
- Apply Search Engine Optimization (SEO) to your content. Write content using SEO methods (e.g. with keywords, tags) so the Allvoices news analysis engine and search engines like Google can determine what your content is about.
- Once a search engine understands what your content is, it can deliver it to the right audience.
- A quality and keyword-rich Headline and News Story is extremely important to achieve a high ranking. Your content needs to appear (i.e. get ranked) on the 1st or 2nd page of search results to get noticed.
- The Internet is constantly evolving so stay up to date.
Key Principles for Writing on Allvoices
1. Write Quality Content
- You will enhance your reputation and credibility by writing quality News Stories that include solid research and adequate information that is clearly presented for readers to easily understand.
- Reader will follow writers they like and subjects that interest them. If you have a good reputation and solid credibility, your momentum and fans will increase (i.e. more of your content will be read and fans might sign up for your RSS feed to be notified about your latest News Stories).
- If you write quality content, other writers or editors (inside or outside the Allvoices community) looking for details related to a topic might link to your News Story which will increase the exposure, page views and earnings for your work.
2. Use Straightforward and Keyword-Rich Headlines
- Using search-friendly Headlines is critical to writing on Allvoices and for the Internet.
- It is essential that your Headline clearly states what the article is about and aligns directly with your content. The more exact and literal your Headline is (i.e. not splashy or vague), the more readers will appreciate being directed to the desired info.
- Create a Headline that reflects exactly what a person would enter into a search field. Search engines will rank a Headline higher if it matches the search phrase.
- People use search fields and Internet search engines to find specific information. If your Headline doesn’t contain that information (i.e. the search terms), it won’t be found.
- The words that people type into a search field determine the choices that appear in the results. Readers will click on Headlines that closely resemble what they searched for.
- For example, if you write about reducing your carbon footprint, it is extremely important to include “reducing carbon footprint” in your Headline and in the first paragraph of your News Story. News Stories with these terms will appear in the search results, but News Stories that contain the words/phrase the most will rank the highest.
Example of a Headline that doesn’t contain keywords or align with the New Story:
Example of a good Headline for this New Story:
3. Use Keyword Phrases Often & Effectively
- Choose strong keywords before you start to write.
- The keyword terms from your Headline should appear within the first 250 words (i.e. in the first or second sentence of your article).
- A 3-keyword phrase is ideal. Using just one keyword is rarely effective.
- For example, if you write about the human genome project, use the entire 3-word phrase often. People interested in reading about this topic will likely type “human genome project” into the Allvoices search field or in a search engine to find information on it.
- Use the keyword terms from your Headline throughout your News Story, links, and tags.v
- Without sacrificing grammar or quality, use keywords several times in a sentence or paragraph to enhance the keyword density.
- For example, "There is growing scientific evidence proving blueberries are an important part of a healthy diet because blueberries contain high levels of antioxidants which are thought to help protect the body against the damaging effects of free radicals and the aging process.”
- The more you use the keyword phrase(s), the more search engines will recognize your content as they crawl the web and will consider your article more relevant to the top which results in a higher ranking.
- Strive to use 5-7 keywords and/or keyword phrases per 100 words of text.
- Use keywords intelligently, no abusively. Repetitive keywords without substance might be considered spam, and a search engine might penalize your content for this (i.e. it will get ranked very low).
- Use synonyms to expand search matches. For example, if your topic is humor, use alternative words for humor such as laughter, wit or satire.
Keyword Examples (used in the first paragraph):
4. Always Add Tags
- Always add tags to a News Story, image, video and related news.
- Use the keywords from your Headline and in your News Story and add them as tags to your News Story (i.e. use the same/consistent keywords).
- Use the keywords from your Headline and in News Story and add them as tags to your image(s), video(s) and related news.
5. Using Trending Keywords
- Try to use the least competitive terms that are relevant to your topic but that command the most traffic.
- Google Insights for Search is a free and useful tool to find out how strong your keywords are. Type in your chosen keywords, and you can filter them by date to see the trend to see which keywords are causing the biggest increases in traffic volume.
- Google Insights for Search can also show you category trends (filtered by date or region) and show top & rising search terms in those categories.
- If you’re looking for a topic, Google Trends shows “Hot Topics” and “Hot Searches” (i.e. what the public is currently searching for the most).
- Write about topics you know something about. If you have expertise on a hot topic or search, then share it and use the words the crowds are using to discuss the story.
- Avoid writing about unfamiliar subjects even if they’re hot topics/searches.
- Check out trends on social media sites like Facebook and Twitter.
- See how your topic is being described on social media sites (i.e. what words, Headlines, etc. are people using on the topic).
6. Link Content to Related News Stories
- Link related news stories to a certain topic together so readers will click to find your News Story. This will increase your page views and earnings as well as enhance readers’ interactive experience and give them access to related material.
- Embed links (hyperlinks) into words or phrases within a sentence, Headlines, or at the end of your News Story.
- Link to your New Story or other articles with keyword anchor text rather than exposed URLs. Anchor text is the visible hyperlinked text on the page.