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Flash ads face doomsday on Google Chrome

By Joe Kukura on Aug 31, 2015

Sept. 1 will not be a banner day for banner advertising. Millions of animated web banner ads will stop working Tuesday, Sept. 1, 2015, as the Google Chrome Web browser will no longer support online advertisements created with the Adobe Flash animation software. Google had announced the cutoff in June, and the so-called Flashpocalypse hits this week, leaving millions of online advertisements frozen, appearing in gray and not being seen by users surfing the Web using Chrome. And just to add insult to injury, Amazon will no longer accept Flash ads also effective Sept. 1. Solutions for creating ads that display across all browsers and devices — even after Sept. 1 — will be a key topic at the ad:tech New York digital marketing conference. The session "Keeping Up with and Leveraging Mobile Ad Fo