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Participatory Content Helps You Rise Above the Clutter

By Michael McEnaney on Aug 04, 2015

The Internet is a busy place. How busy? Well, here are a few numbers taken from a recent white paper done by the International Journal of Communication that clearly indicate traffic is only increasing on the information superhighway. The report claims there are over 700,000 Google searches every 60 seconds, 5.3 trillion ads shown every year and the average consumer processes over 100,000 words online every day. So then, with all that clutter and all that content, how best to cut through it all and truly leave an impression? In a recent Kleiner Perkins Caufield & Byers (KPCB) report on Internet trends, the research firm claims successful marketers are re-imagining their online content efforts and using a more interactive approach to stand out amid all the noise. The report details how most