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Chirpify: Transforming tweets into loyalty rewards

By Christa Avampato on Mar 30, 2015

What do Tim McGraw, Sprint and Estée Lauder have in common? Besides being household names and brands, they understand that social media is only valuable when interactions are converted into a different currency. That currency could be brand loyalty, sales or desirable actions taken by fans and customers.  I'm always amazed by how many consulting clients I have who invest the time and money to build a social presence without also investing in the systems to help monetize it in some way. There are a number of technology platforms that can be a tremendous help in this monetization effort. Chirpify is one of my recent favorites.  Chirpify has several different products that have their own unique conversion properties: omni-channel marketing campaign management, mobile app integration and custo

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.