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'Bloodvertising' is the latest ad trend of 2015

By Barry Eitel on Aug 31, 2015

While the advertising industry is used to thought leaders proclaiming that marketing needs to be increasingly personal, a few agencies from around the world have taken that maxim and pushed it to extreme lengths this year. “Bloodvertising” is one of the hottest new advertising trends of 2015 and has been used for several powerful campaigns. Recently, BBDO Russia revealed a series of “bloody portraits” created for Glorix, a Russian insect repellent created by Unilever. By creating beautiful micro-paintings from the blood splattered out of squashed mosquitoes, BBDO Russia hoped to not just set Glorix apart from competitors but to also convince people to donate blood. The macabre show appears to have worked. After showing the portraits in a posh art gallery, BBDO Russia reports 80 percent of