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BrandSpace

Sponsored by ad:tech

Just how popular is social influencer advertising?

By John Egan on Aug 29, 2015

A burgeoning form of advertising is wielding a wealth of influence. Social influencer advertising — featuring promoted tweets, for instance, from a teen heartthrob hawking a certain brand of soda — is rising as a force in how brands boost awareness. A 2014 study found that social influencer advertising, also known as sponsored social, ranked first for effectiveness among all marketing channels. Social influencer advertising beat experiential marketing, celebrity endorsements and TV advertising. Research company Halvorson Group conducted the study for social influencer firm IZEA. The study found that 74 percent of marketers would use or recommend sponsored social. “Earning the Love of Social Influencers,” a Nov. 4 session at ad:tech New York, will explore how brands can connect with social