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5 must-see events for mobile creatives at ad:tech New York

By Eric Schaal on Oct 22, 2014

While the ad:tech name may suggest a heavy technology focus, the annual digital marketing event caters just as much to creatives. At ad:tech New York 2014, there are five sessions (including three keynotes) that are essential for mobile creatives. Here is a preview of each. 1. The Modern CMO and the Evolution of Agency Relevancy (Nov. 5, 1 p.m.). The opening day of ad:tech features a lunchtime keynote on the current and projected state of ad agencies. A modern CMO must balance tech savvy with evolving ideas about creative strategy. Alan Cohen, co-founder of Giant Spoon, joins John Nardone, EVP and general manager of Rocket Fuel, in exploring both sides of the coin digital marketers must flip. 2. The State of Mobile Creative – Micropublishing Platforms (Nov. 5, 2:15 p.m.). Micropublishing i

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.