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Fox Sports Engage guarantees advertisers a sport-loving audience

By Barry Eitel on Jul 30, 2015

Fox Sports is taking advertisers on a cross-device adventure starting this week with the release of a new product meant to reach sports fans on Facebook, YouTube and, yes, even on television cohesively. Called Fox Sports Engage, the media company claims it can guarantee views for advertisers on more channels than ever before. Fox Sports will throw content and advertising on new media outlets like YouTube, Facebook and Twitter and guarantee a threshold of views for advertisers. "That guaranteed viewership is what we think has been missing from the social media distribution landscape," Pete Vlastelica, executive vice president of digital for Fox Sports, said in an interview with Adweek. "We think we've developed what could be a real game changer for our ad sales team in response to a lot of