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Ad fraud moving to mobile devices: Report

By Joe Kukura on Aug 27, 2015

Ad fraud experts have long predicted fraudulent bot traffic would soon become a significant problem for mobile devices. That shoe has now dropped, according to a new report. In the graphic above, we see an app called Celebrity Baby, until recently available in the Google Play store. We also see that Celebrity Baby is running hundreds of invisible ads in the background — ads the user doesn't even see but they report false impressions back to the ad network while burning through substantial amounts of your data and your device's battery life. Celebrity Baby and its related "zombie apps" have been removed from Google Play, but the genie is out of the bottle. Malicious app developers have penetrated the mobile arena with ad fraud, leaving Google Play and the Apple App Store to play whack-a-mol