Latest in Entertainment

0

By Kate Mckibben on May 07, 2015

2

By Joe Kukura on Apr 14, 2015

3

By Kate Mckibben on Apr 01, 2015

4

By Joe Kukura on Mar 31, 2015

BrandSpace

Sponsored by ad:tech

Is artificial intelligence the copywriter of the future?

By Barry Eitel on Jul 29, 2015

Marketing execs often drone on about how ads need to be engaging, but one campaign that just kicked off in London is taking engagement to a whole new level. Using artificial intelligence, the “smart poster” actively changes in order to engage those nearby and could represent a whole new marriage of technology and advertising. Created by M&C Saatchi, Clear Channel and Posterscope as a proof of concept, the poster ad will rewrite itself to sell a fictional coffee brand, Bahio. “This innovation is breaking new ground in the industry because it’s the first time a poster has been let loose to entirely write itself, based on what works, rather than just what a person thinks may work,” David Cox, the chief innovation officer at M&C Saatchi, said in a release. “We are not suggesting a diminished r