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Sponsored by Ad Tech

Digital marketing companies make alluring purchases for tech powerhouses

By Lawrence Bonk on Nov 20, 2014

There’s a saying out there in the business world, “Big fish swallow small fish, and I’m fine with that.” OK, maybe I made that saying up but you get my drift. Gigantic tech powerhouses constantly gobble up smaller companies in order to make them part of their portfolio. Where do you think Siri came from or the Facebook’s forthcoming Oculus Rift VR headset? It’s as common as eating eggs for breakfast or rolling around in a pile of leaves for an hour or so (you are a dog in that last scenario). Now this is starting to happen for digital marketing agencies. In the past several months along there has been a spate of purchases all over the digital marketing spectrum. LinkedIn bought B2B digital marketing firm Bizo. Priceline cashed in a whole lot of Shatner coins to scoop up hotel marketing com

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.