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Imgur, the 'Pinterest for Men,' courts advertisers

By Barry Eitel on Aug 04, 2015

Founded in 2009, image sharing service Imgur (pronounced “Image-er”) has ballooned into a huge online property with some 150 million monthly active users viewing some 60 billion images. Some are calling it the Pinterest for guys because it roughly mirrors that female-skewing platform. "Imgur has the highest composition of millennial males compared to any other mass-reach community," the service claims, with 75 percent of its audience under 35 — and 60 percent is between the ages of 18 and 24. Earlier this year, the company began testing advertising for this heralded group but in a unique, user-focused way. “We want to create an open, fun and inclusive environment for all our users,” Imgur notes. “To help understand what kind of advertising works best on Imgur, we've been working with a sma