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The 'Internet of Things' is growing up

By Barry Eitel on Mar 31, 2015

We’re standing on the doorstep of the “Internet of Things” (IoT), a future where your car, fridge and wristwatch are all connected and communicating with each other and you. IBM has announced that it is investing $3 billion over the next three years in an IoT division that, they hope, will facilitate this shift to everything being a smart device. While the coming IoT will offer a lot of choice and information for consumers, it has even more potential to disrupt digital advertising because of the treasure trove of new data it offers. While the IoT conversation has been had at several ad:tech conferences in the past, this year it is even more important. At ad:tech San Francisco this May, there is a session dedicated to parsing through offline data, "Transforming Your Offline Data into Online

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.