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Why programmatic is the future

By Barry Eitel on Aug 25, 2015

Programmatic ad buying is undoubtedly a buzzworthy young field making waves in the marketing world, even though many agencies don’t have a viable programmatic strategy yet. As the service matures throughout this year, though, it is becoming more clear programmatic represents a major chunk of the future of digital advertising. A report released this month from the market analysts at Business Insider Intelligence found the number of ads sold through programmatic platforms has seen an impressive rise since last summer, when the firm released its first-ever wide report on the programmatic market. “We find that the US digital-ad market will reach a programmatic ‘tipping-point’: For the first time this year, programmatic transactions will be a majority (52 percent) of non-search digital-ad spend

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Donna Iadipaolo

Award-winning journalist & certified public school teacher in math, English, and social sciences since 1988. I earned my Bachelor s degree from the University of Michigan-Ann Arbor and graduated with honors, where I studied English, mathematics, social sciences, engineering, and education. While teaching full-time during the day, I earned my Master s of Arts degree at night, earning a 3.8 grade-point. Currently, I am working on an additional graduate degree, a Master s of Science degree. -Contributed to the writing, editing, and publishing of various stories for publications such as The Michigan Daily, Metro Times, The Village Voice, Ear Magazine of New Music, Insurance and Technology, Ypsilanti Press, Ann Arbor News, The Dexter Dispatch, Ann Arbor Family Press, Ann Arbor Observer, Ann Arbor Journal, The Ann Magazine, Saline Reporter, Dexter Leader, Manchester Enterprise, Milan News-Leader, and Chelsea Standard, Monroe Guardian, Ile Camera, News-Herald, and Dearborn Press and Guide. -In 2012, won award from the Michigan Press Association for article in a shared-series on “Remembering 9/11”.