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Pinterest courts interest with slew of new brand marketing tools

By Joe Kukura on Apr 27, 2015

The "content discovery" site Pinterest may be the poster kid for red-hot startups with $10 billion valuations, highly-anticipated IPOs looming and almost no revenue coming in whatsoever. But the San Francisco-based social media site has been aggressively trying to change its image as a fashion-and-recipe clearinghouse that can't make any money. In recent months, Pinterest has offered up bold new advertising programs and put a renewed focus on attracting more male users. Monday, Pinterest upped its brand marketing game by introducing several savvy new tools that allow brands to create and automate advertising campaigns using Pinterest's user data to connect brands with the customers most likely to engage with their products. Pinterest has always been seen as kind of a sleeping giant for soc

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John Michael Spinelli

John Michael Spinelli is a communication professional and former credentialed Ohio statehouse journalist. His professional background in economic development, combined with his work for the Ohio Senate, The Ohio Public Works Commission and the Office of Ohio Secretary of State, give him great latitude and keen insight into the important issues of the day in Ohio, around the nation and the world. His award-winning leadership work at The Columbus Chamber, where he developed unique and lasting neighborhood business partnerships, and his almost five years of owning a small business, brings a private sector and employer perspective to the issues he covers. Contact John at ohionewsbureau@gmail.com.