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17 digital marketing statistics you need to know

By John Egan on May 27, 2015

In the constantly evolving world of digital marketing, it’s vital to keep your pulse on the sector. “The line between digital and traditional marketing continues to blur …. It’s less about digital marketing than marketing in a digital world,” said Laura McLellan, research vice president at research company Gartner. To make that line less blurry, here are 17 statistics you need to know about digital marketing. 1. By 2019, US marketers will spend more than $103 billion on search marketing, display advertising, social media marketing and email marketing — more than they will spend on broadcast and cable TV advertising combined (Forrester Research). 2. Spending on digital advertising in the US will eclipse spending on TV advertising in 2016 (Forrester Research). 3. Digital marketing will accou

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Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum, BlackTalkRadioNetwork.com, WVON-Talk Radio, Chicago, Voxunion.com, DissidentVoice.org. Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.