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Sponsored by ad:tech SF

How crowdfunding projects can stand out from the crowd

By Joe Kukura on Apr 30, 2015

I once received an email that began with, "We are a well-funded startup with a new crowdfunding campaign ...". I thought it was the silliest thing I'd ever read. If your startup is supposedly so well-funded, why the heck would you be doing a crowdfunding campaign? The way I saw it, if a company is turning to crowdfunding then something about their business fundamentals must be wrong. Turns out I may have been the one who was wrong. Legitimately funded businesses are crowdfunding new products and projects these days, using platforms such as Kickstarter, Indiegogo and GoFundMe. Many have good reasons to turn to crowdfunding, like avoiding the gender bias of venture capital or bolstering company charitable efforts. The new frontiers of crowdfunding will be discussed at an ad:tech SF breakout

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John Michael Spinelli

John Michael Spinelli is a communication professional and former credentialed Ohio statehouse journalist. His professional background in economic development, combined with his work for the Ohio Senate, The Ohio Public Works Commission and the Office of Ohio Secretary of State, give him great latitude and keen insight into the important issues of the day in Ohio, around the nation and the world. His award-winning leadership work at The Columbus Chamber, where he developed unique and lasting neighborhood business partnerships, and his almost five years of owning a small business, brings a private sector and employer perspective to the issues he covers. Contact John at