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Sponsored by DMA

Cutting through the multiscreen noise to reach consumers 

By Clint Demeritt on Sep 12, 2014

Though we say we’ve reached the Information Age, it seems like today’s digital consumers have zip right past this era into the Distracted Age. In the age of smartphones, tablets, Facebook, video games, 4chan, streaming video and the Internet of Things, it can be hard to tell where potential customers’ attentions are or if that attention will stay put for long. The DMA2014 presentation “Igniting Customer Connections: How Modern Brands Create Engagement in Our Distracted Digital Era” will take an in-depth look at engaging with customers amid all this digital chaos. To whet your appetite, here are some engagement basics for this distracted world. Many consumers are no longer content with just one screen in their digital lives. According to Nielsen, 84 percent of tablet and smartphone owners e

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Veronica Roberts

"If you do not breathe through writing, if you do not cry out in writing, or sing in writing, then don't write, because our culture has no use for it." - Anais Nin "I write to taste life twice"--Anais Nin I am a wife, mother, educator, advocate who might occasionally--ok, more oft than not-- feel too much, think too much, cuss too much, over analyze, over-react, overly sensitive--but I don't know any other way to be--that's just me. If you find any of my articles witty, enjoyable, provocative, infuriating, aggravating, insightful or educational--then my work here is half way done.

Herbert Dyer, Jr.

Herb is a retired paralegal, and a writer based in Chicago. Herb also works part-time for National Able Network (a national nonprofit) assigned at the moment to Roosevelt University as a tutor to seniors and ex-offenders in computer skills, literacy skills, job-readiness skills, social skills (how to beat the "New Jim Crow.") He's been a freelancer for many years, appearing in such rags as the Chicago Defender Newspaper, Ebony Magazine, Essence Magazine, Emerge Magazine, the Washington, D.C. Afro-American Newspaper, the Pittsburgh Courier Newspaper, C.L.A.S.S. Magazine, the Chicago Reader Newspaper, Indiana State University Black Literature Forum,, WVON-Talk Radio, Chicago,, Of course, he's been working on the Great American Novel since birth. He's never appeared in any so-called mainstream outlet (and hasn't really tried) because....well, just read him and you will get the message. Herb is a Vietnam War veteran (U.S. Navy...He'd been drafted into the army, but quickly enlisted in the Navy hoping to avoid Vietnam. His ship's very first port of call after boot camp in San Diego -- DaNang Harbor, South Vietnam). Herb has a masters degree in Political & Justice Studies. He relishes any and all comments, criticisms, critiques.