Mattel must pay $ 310 million for the "War of the Dolls"
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Mattel must pay $ 310 million for the "War of the Dolls"

El Segundo : CA : USA | Aug 08, 2011 at 7:37 AM PDT
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ABC News Nightline Report: Bratz Vs. Barbie

The federal judge in California, David Carter, ordered late on Thursday that its competitor Mattel paid $ 170 million in damages and about 140 million in costs in the battle over intellectual property claims of the lucrative invention aimed at girls and preteens.

Earlier this year, a jury had ruled against the owner of the Barbies after deciding he did not steal any secrets AMS copyright and should not be compensated for any damage. On that occasion, the jury awarded the company accused of plagiarism compensation of $ 88.4 million.

" We are disappointed by the recent rulings, "said Mattel in a statement after learning of the last sentence, which also banned to conduct a new trial in the "war of the dolls." "We firmly believe that the outcome of the trial is not supported by evidence or law," the company said.

MGA called the decision "a step in the right direction to correct the criminal acts "of its rival. "Here are our antitrust case against Mattel chairman Bob Eckert and that we should be fully rewarded for that we caused, "said CEO of the manufacturer of Bratz, Isaac Larian.

Mattel initiated this lawsuit claiming that the toy designer, Carter Bryant, had designed the Bratz dolls when I was employed in their offices between 1999 and 2000.

The MGA launched in 2001 with such success that quickly became serious competition for Barbie , with an annual turnover of more than 1,000 million dollars.

In the first trial in 2008, a jury awarded Mattel supported $ 100 million in damagesand ordered the other firm to deliver the license and suspend the manufacture and sale of Bratz products. This order was overturned on appeal.

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Mattel must pay $ 310 million for the "War of the Dolls"
The maker of Barbie will have to pay that sum to rival MGA for damages and legal expenses in the last episode of the dispute over the creation of the doll Bratz . The benefits have now signed an antitrust lawsuit
Vicky247 is based in Lahore, Punjab, Pakistan, and is a Reporter for Allvoices.
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