Former Google Employees Launch Rival Search Engine

By: jzahir

Menlo Park : CA : USA | about 1 year ago

1 0

It's pretty clear that Yahoo, Microsoft and lesser known entities have little chance of denting the Google empire. But here's something Google bigwigs may not be prepared for: a rival search engine largely formed by employees who have defected from Google in the past few years.

The upstart is called Cuil and pronounced "cool". Its founders insist that it will provide results that are more comprehensive and relevant than those churned out by Google. Cuil uses a form of data mining to group search results by content which will apparently make the process more efficient. It displays longer result descriptions than Google, makes more generous use of images and boasts several tools to assist users in refining their searches.

Cuil currently has 30 employees and is based out of Menlo Park, California, just a stone's throw away from the Googleplex. It has successfully raised $33 million in venture capital, a testament to the faith investors have in the pedigree of its founders. It's too early to tell if the verb "Google" will be supplanted by "Cuil" but Google has to be wondering if its own ex-employees will prove to be its Achilles' Heel.

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