By Linda Winsh-Bolard
Harry Potter. Indeed, supposedly the last Harry Potter film, at least as last is ever last when the cash rings in Hollywood productions, has reportedly earned 168 million.
A record. Hm. Of what? Expenses re-paid? Hot weekend movie attendance? As half of the country baked that would not be a surprise, energy is dear these days and movie theaters have air conditioning.
No. Just cash. Crude. Not profit.
A movie ticket is easily $12 a piece. Remarkably 15 million people will bring about 168 million cash just to spend couple of hours in cool room.
In terms of viewers Harry Potter lure seems to be rather diminished.
Gone with the Wind was seen by 206.4 million attendees rather than 12 million. Harry has a long way to go to any record.
It is the custom of the day to proclaim everything as the biggest, the largest, the most famous, the most profitable- even the most stupid- stupidest just doesn't sound that good.
In order to sell, everything gets to be the latest and the most mega. Hipped is hip in advertising world. The rest of us yawns.
The studio has a lot of money riding on Harry. The "most" it doesn't want is to lose any of it. The audience is here to help. Spend on overpriced "first" run, popcorn and soda while cooling of watching others to live.
Don't live yourself. That would stop the profit on endless updates of machinery that no one needs as it bring nothing useful and cut on hours you spent in job you hate.
Besides, swimming is dangerous. It damages ypur ego to show what once was your body.
Stay longer in work. Few more hours and you go and see Harry. remember, the executive producer loves expensive cars. Help him buy another one.