Calling allfans! The latest fashion buzz is that Singer Rihanna, actual name Robyn Rihanna Fenty, will replace as the new face of Emporio Armani!
Known for her bawdy lyrics and swimsuit attire while performing, Rihanna has reportedly been banned in 11 countries for her video by S&M!
Rihanna's athletic figure, which she so eagerly shares with her adoring fans in skimpy bathing suits, has apparently caught the attention of the house of Italian label Emporio Armani who have chosen the singer to front their new lingerie campaign.
The 23-year-old Barbados-born, Rihanna will appear in this year’s Autumn-Winter 2012 underwear spread, replacing 25-year-old American actress Megan Fox.
Rihanna has also done endorsement deals for Nike sportswear and JC Penney, which she did in 2006. Then in 2008, Rihanna contracted withto appear in their ads for their Tattoo Heart Collection, a special-edition line.
In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci bag.
The success of her single, "Umbrella" earned her an endorsement deal with Totes, and her song became the soundtrack for their commercials, which Rihanna also starred in.
Congratulations Rihanna and it looks like we’ll be seeing a lot of you in Armani…