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Is Google Ready for the next Google bomb?

By: mediapirate send a private message
Mountain View : CA : USA | about 1 year ago  
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Google bomb

According to Rick Klau, a member of Google's strategic partner development content acquisition team, the Google bomb is no more. At a earch engine optimization training session for political bloggers in Washington, D.C., Klau told bloggers that "it was fun while it lasted," but that Google hacks will no longer be able to outsmart the web giant's search algorithm to manipulate searches to return rude or offensive results.

In the past, political bloggers with a little tech savviness have used Google bombs to cause searches for politicians of the other wing to return offensive or rude results. For example, in an episode in 2003, a Google search for "miserable failure" returned the biography of George W. Bush. The search engine has since removed this bomb, and now can reportedly stop any future bombs as well.

However, it seems that determined bloggers are co-evolving with Google. Past bombs incorporated backlinks that wrapped HTML code around a particular keyword. Now that Google can see through this strategy, bloggers will have to find new ways to con the rankings, such as linking a politician's name to sources that scorn him.

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mediapirate

Member Since Jun 25, 2008

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