The Mobile Wallet the new Marlboro Man
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The Mobile Wallet the new Marlboro Man

New Bedford : MA : USA | Jun 24, 2011 at 3:10 AM PDT
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The New Marlboro Man
http://www.smokersworld.info/the-mobile-wallet-the-new-marlboro-man/

Don’t misinterpret this, but the mobile wallet may be the new Marlboro man. Marlboro cigarettes were marketed to women until the 1950s. It’s a famous story in advertising circles how the Marlboro man came to be. Back then, filtered cigarettes were viewed more as a woman’s choice.

But, unhappy with sales, Philip Morris, the tobacco firm selling Marlboro, did a 180-degree spin and made Marlboro cigarettes super-masculine, as best exemplified by the cowboy image of the Marlboro man. It was a success.

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Marlboro cigarettes with the new labeling system are seen in Miami
Marlboro cigarettes with the new labeling system are seen in Miami
DonnaMartin4 is based in Unknown, Unknown, Unknown, and is a Stringer on Allvoices.
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