The Valley of the Moon, the ski resort and Easter Island, the background of the photographs for more than 80 candidates from different countries will pose in the Miss Universe 2014. Chile host to 60 million viewers around the world watching the final of the competition through TV and people like
But reviving the Miss Universe Chile is not the sole intention of Marocchino, as the greater purpose is to organize the Miss Universe in Mexico in 2014, for which already had the first conversations in the month of May with people from government, who are already aware of this initiative, the President of the Republic, Sebastián Piñera. The businessman, who has brought the contest to Ecuador, Panama and Mexico, has recognized these efforts and also that there are prioritizing other issue at country level, in order to meet their requirements and then see that possibility, as he himself has told the press, would become a global showcase, "seen by over a billion people, more than 180 broadcast television stations. Are between 500 thousand journalists covering the contest, is the summit of the world's largest beauty. Immediately after the World Cup and Formula 1 comes this glamorous event is number one. " But what are the benefits for Chile? While many may see this opportunity as something very important and has lost weight through the years, it is indisputable that, as stated Marocchino, the world's eyes would be on our country, who stay for about two weeks to candidates from around the world, their delegations and journalists.
Each activity is an opportunity to show our attributes as a nation, taking advantage of beautiful landscapes as locations, which acquires a special value for tourism, and ultimately the economy. Imagen de Chile Foundation, whose mission is to value the country name globally, focusing on the perception that the outside world has of us, told Terra.cl the implication that such an event would have. "We believe that all the positive events of high visibility, in which Chile can be shown, are good for the country. They are milestones of visibility are opportunities where you can show something of Chile, because the world is watching. For this event, which has a global visibility and coverage, it is interesting that, because there are people in different parts of the world about Chile, and may show landscapes, typical stuff. But all the positive events that give us visibility serve is not there to climb on everything, but those with high visibility and that display positively to Chile are good to promote the image of the country. " And while there is still debate here whether it would be good or not, and the government discussed the proposal Marocchino, the event this year is already set in another South American country: Brazil. Thus, the pageant is added to the World Cup and the Olympics in 2016, which will also host the nation Rio. But other neighbors have wanted, but only ended in failed attempts, as is the case of Bolivia, which launched a struggle led by President Evo Morales, which was followed in the press, facebook groups, and general throughout the nation. Finally, last year, Bolivia had to decline your application due to the high cost involved in the organization, as well as the government, there are clauses that were contrary to the constitution.