ATS bags HP Networking in the Middle East region

Avnet Technology Solutions (ATS), a solutions distribution leader and an operating group of Avnet, Inc. expanded its distribution agreement with HP to distribute HP’s selected networking products in the Middle East, including Bahrain, Egypt, Iraq, Jordan, Kuwait, Lebanon, Oman, Qatar, Saudi Arabia, UAE and Yemen.

“Avnet will now be able to offer our Middle East channel partners all elements of HP’s converged infrastructure, including networking, servers, storage and software solutions,” said Venkat Raman, sales director-Gulf and Levant, Avnet Technology Solutions, Middle East.

As an authorised value-added distributor for HP’s networking products, Avnet will be responsible for providing HP’s reseller partners with sales and technical enablement, logistics and operational support, and programmes and services to develop business growth opportunities in the region. In addition to this support, Avnet is investing in channel initiatives and will hold a series of road shows aimed at growing the market for HP networking solutions. Avnet will also offer training and educational programs designed to further increase the data centre and networking skills of its channel partners across the region.

Commenting on the relationship, Alfred Chrispanous, ESSN Distribution Manager, HP Middle East, said, “We are happy to engage with Avnet and believe that our association will allow us to enhance our penetration in the SMB market, and help us gain incremental business in the region. Avnet is committed to investing in the resources our partners need to be successful in the networking market and has proven programmes in place to help them capture the growing converged infrastructure market opportunity in data centres.”

HP delivers innovative networking solutions to help organisations improve their time-to-value, operational excellence, and ability to leverage networking technologies.