Today we'll talk about software, not iPhone "andhas begun the Apple developer conference in SanFrancisco, designed to present updates to your operating system and service in the cloud. The event, withon stage, has started with a few words in which he has stressed that thesoftware is at the center of the soul. After othercompany executives have introduced the new PC operating system, Lion, and the version for mobiledevices, iOS 5, Steve Jobs has taken up the floor to ensure that the "center of digital life will be in thecloud. Jobs has asked the public if you liked the new features presented so far, referring to Lion and IOS, both over 200 new features. Then took the opportunity to announce icloud, who comes to compete with Google, Amazon and Spotify. The first two only work in the U.S. and Spotify, the free music download service (for streaming), has not yet reached the U.S..The pattern of Apple recalls that 10 years ago had the best of their ideas: the minnows as the center of digital life at home, where would get all text, photos, movies. "This has worked in the past ten years," Jobs has acknowledged, "but this has changed because appliances have changed. If you buy a song on the iPhone want to take it to the rest of your gear. Maintain synchronization is driving us crazy , but we already have the solution to this big problem: icloud."If you have photos on the iPhone, goes to the cloud and then is available on all devices. You do not have to do anything, just the content is placed in the cloud and moved to the other devices. Calendars, e and contacts have become cloud applications, "said Jobs.The new service replaces Mobile Me, that allowed to share documents, calendars and contacts for $ 99 per year and also will be free. "Mobile Me is now obsolete. The cloud has swept away," according to Jobs-criticism. While commending the AppStore and iBooks, "purchases of content of both stores, and documents created with office tools in iWork (Pages, Numbers ...).. be placed in icloud to enjoy the rest of the equipment. " Up to 10 in total, whereas before they were 5. An executive shows how a document initiated in iPad can continue on another unit. The Apple icloud will also be accessible from fish. The photos will be stored 30 days in icloud.The iTunes music store is also up to the tag icloud."Everything I've bought so I can enjoy on any device without additional charges. This is the first time we see this in the history of the music industry", stressed Jobs. icloud offer five gigabytes of free storage without buying music, books and applications. Icloud is available today on iTunes, through a system upgrade IOS 4.3, and the full version that includes App Store, iBooks, iWork and others, hit the market next fall.In addition, songs that have not been purchased from the iTunes store, for example because they have turned to the computer through a CD, may also be stored in icloud. This new feature, called iTunesMatch, scan your music library in minutes and makes it available in the cloud. Those matters do not have in their catalog, the rise, giving a more rapidly to the management of the playlist in the cloud of each net. This new service will cost 24, $ 99 a year. Jobs has ironized at that time on the Amazon storage service that the store had in March.Phil Schiller, vice president of product marketing, noted that it has sold 54 million Mac computers in a time when PC sales fell by 1% worldwide. Three quarters of sales are portable Macs. At the heart of these computers is the OS X operating system, introduced ten years ago, based on Unix.According to the speaker, he gradually added simplicity. "We've always worked for ever more powerful, refined and beautiful.'s New operating system version, Lion, includes 250 new features."Are some new features like the digital pad multitouch (from where you can zoom in and zoom windows), it can manipulate the images .... The application store will be integrated into the Mac operating system.Then Apple executives have the latest operating system iOS 5 and its equipment: 200 million mobile iOS, of whom 25 million are iPad. It is the first mobile operating system with 44% market share. In the bookstore, with less than a year old, have downloaded over 130 million books. 425,000 applications available on App Store, of which 95,000 are iPad. Apple developers have paid more than 2,500 million dollars. And a treasure in data mining: 225 million accounts linked to a credit card.What's new in Safari, Apple's browser, the tabs appear below the address bar. The browser integrates Twitter. Another feature of IOS will be the "reminders" for listing pending tasks. With respect to the camera, recalling that is the most photos submitted to Flickr, you can take a picture with the volume button and is easy to edit pictures (rotate, remove red-eye effect ..) both the iPhone and iPad.In the email include rich text editor, bookmarks, search within the messages and support for encrypted messages. The operating system is released iOS 5 computer, you no longer need to sync with iTunes on both the PC and the Mac for the updates. Apple executives insist the idea that we are living the era posPC. "The people want their iPhone and iPad can replace computers in the house."Apple says its Gamecenter has 50 million customers in just nine months old. And compared to Microsoft's Xbox, with thirty million users and eight years.In the list of improvements to the mobile operating system also contains IMessage, which is based on the Blackberry messaging and application WhatsApp.